Boston, MA -- (SBWIRE) -- 03/06/2014 -- After a challenging period in 2011 and 2012 with the Czech economy in recession, we expect IT market growth to accelerate in 2014 as the economic backdrop strengthens. Higher levels of business and consumer confidence will boost spending, while deferred purchases from the previous period of uncertainty will add to momentum. The pick-up in growth will cement the Czech IT market's status as a regional leader in Central and Eastern Europe, with a strong domestic skills base, investment by international firms, local entrepreneurship and high penetration of devices and solutions. We identify tablets, hybrids/convertibles, enterprise software, the rapid development of the cloud services market, and security software and solutions as medium-term growth drivers.
Headline Expenditure And Forecasts
Computer Hardware Sales: CZK36.2bn in 2013 to CZK37.5bn in 2014, an increase of 3.6% in local currency terms. Although notebook sales are in decline, the boom in tablet sales, and potential contribution of hybrids during the year will contribute to faster growth in 2014.
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Software Sales: CZK20.5bn in 2013 to CZK21.5bn in 2014, an increase of 4.7% in local currency terms. Software is forecast to be the strongest segment of the IT market in 2014, with demand for enterprise software driving growth as confidence levels increase.
IT Services Sales: CZK32.2bn in 2013 to CZK33.7bn in 2013, a local currency increase of 4.5%. Cloud computing deployments will increase in volume and complexity in 2014, with the contribution of demand from SMEs set to increase from 2013.
Key Trends And Developments
The broad outlook for the hardware market in 2014 is improved from 2013, but there are several challenges for vendors adding to pressure from the shift in sales from notebooks to tablets. A weakening of the koruna following the intervention of the Czech National Bank in Q413 will raise prices in the PC market, hurting the competiveness of imported devices. Meanwhile, more significant for the medium term is the December 2013 report from Chain Expert Electronics, which stated that since 2012 there had been a bifurcation of the market, with a decline in sales for mid-range devices, but strong sales at the premium and low end. The shift was attributed to wider macroeconomic changes, with a hollowing out of the middle class, but strong income growth at the top end of the spectrum. This trend will be differentiator for the outcomes of vendors, with those competing in the premium and price sensitive segments are expected to outperform mid-range vendors.
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