Boston, MA -- (SBWIRE) -- 09/29/2016 -- Data Lakes Market by Software (Data Discovery, Data Integration, Data Lakes Analytics, Data Visualization), Business Functions (Marketing, Sales, Operations, Finance, HR), Service, Deployment, Organization Size, Vertical & Region - Global Forecast to 2021

"Massive surge in structured and unstructured business data is driving the growth"

MarketsandMarkets estimates the global data lakes market to grow from USD 2.53 billion in 2016 to USD 8.81 billion by 2021, at a Compound Annual Growth Rate (CAGR) of 28.3%. The data lakes market is growing rapidly because of the transition from traditional techniques of data storage and management such as data warehouse to advanced storage techniques and the massive surge of structured and unstructured business data.

"Marketing business function to have the largest market size in 2016"

Organizations across industry verticals are using various marketing tools and systems from online advertising bid management, web technology, marketing automation, to CRM. So marketing departments face challenges such as integration of these technologies for taking the value out of all these data sets. Data lakes help them resolving these issues. So marketing is estimated to have the largest market share in 2016 among all business functions.

Get More Details on this Report and a Full Table of Contents at Data Lakes Market - Global Forecast to 2021

"Healthcare & life sciences vertical to have the highest growth rate during the forecast period"

Data lakes solutions have been deployed across various industry verticals, including BFSI, telecommunication & IT, retail & e-commerce, manufacturing, healthcare & life sciences, energy & utilities, transportation & logistics, media & entertainment, government & defense, and others. Healthcare & life sciences industry vertical is expected to witness the highest CAGR during the forecast period because of the increasing need for managing real-time data coming from various healthcare activities including patient's sleep analysis, calories burnt based on physical activities conducted, and so on.

"North America is expected to hold the largest market share"

North America, followed by Europe, is expected to continue being the largest revenue generating region for the data lakes vendors for the next five years. This is mainly due to the presence of various developed economies such as Canada and the U.S. and because of the high focus on innovations through research and development and technology across industry verticals. APAC is expected to be the highest growing region in the data lakes market because of the increasing adoption of IoT and smart technologies, and government initiatives such as smart cities in APAC countries including China and India.

In-depth interviews were conducted with CEOs, marketing directors, other innovation and technology directors, and executives from various key organizations operating in the data lakes marketplace.

-By Company type - Tier 1- 25%, Tier 2- 40%, Tier 3- 35%
-By Designation - C-Level - 50%, Director Level- 35%. Others- 15%
-By Region - North America- 42%, Europe-36%, APAC- 22%

Objectives of the Study

-To define, describe, and forecast the data lakes market on the basis of software, service, business functions, deployment models, organization size, industry verticals, and regions

-To provide a detailed information regarding the major factors influencing the growth of the market (drivers, restraints, opportunities, and challenges)

-To strategically analyze subsegments with respect to individual growth trends, future prospects, and contribution to the total market

-To analyze the opportunities in the market for stakeholders and to provide the details of a competitive landscape for major players

-To forecast the revenue of market segments with respect to all the major regions, namely, North America, Europe, Asia-Pacific (APAC), the Middle East and Africa (MEA), and Latin America

-To strategically profile key players and comprehensively analyze their recent developments and positioning

-To analyze competitive developments such as mergers and acquisitions, new product developments, and Research and Development (R&D) activities in the market

The target audiences of the data lakes market report are

-Solution vendors
-OEMs
-System integrators
-Advisory firms
-National regulatory authorities
-Venture capitalists
-Private equity groups
-Investment houses
-Equity research firms

"The study answers several questions for the stakeholders, primarily which market segments to focus in the next two to five years for prioritizing the efforts and investments".

Scope of the Report

The research report categorizes the data lakes market to forecast the revenues and analyze the trends in each of the following sub-segments:

By Type

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