Pune, India -- (SBWIRE) -- 03/08/2018 -- Data Management Platform Market Overview:

A data management platform (DMP), is an integrated software system for gathering and interpreting a huge volume of data from different sources. The data management platform is also known as unified data management platform (UDMP). The UDMP plays a critical role as it collects organised and unorganised information from the internal and external sources of the organization when the collectively combined, accumulated the data. Then, these information are interpreted and arrange the data to facilitate a short descriptions few are beneficial for the business function such as marketing and advertising campaigns. Data are merged in UDMP from three different data sources such as first party, second party and third party. The first-party are those data sources which are comprised from the internal sources of the organization such as system, websites, products and services.

The second party comprises the data which are sourced from the organization shareholders which include partner and stakeholders. Lastly, the third party data sources comprised of the data which cover up the organization first and second party data sources. However, the Machine learning technology collaborated into data management platforms and are implemented to move data from management platforms to their endpoint.

Request a Sample Report @ https://www.marketresearchfuture.com/sample_request/4573

Major Key Players:
Some of the major players in Global Data Management Platform (DMP) Market include Oracle Corporation (U.S.), Adobe Systems Inc (U.S.), KBM Group LLC (U.S.), Rocket Fuel, Inc (U.S.), Krux Digital Inc (U.S.), Lotame Solutions Inc (U.S.), Turn Inc (U.S.), Neustar, Inc (U.S.), SAS Institute (U.S.), SAP SE (Germany), Cloudera Inc (U.S.) and Informatica (U.S.), Lotame (U.S.) and Mapp Digital (U.S.) among others, are profiled in MRFR Analysis and are at the forefront of competition in the global Data Management Platform market.

Industry News:
December 2017, The Lotame solution incorporation, one of the leading Data Management Platform Market provider, has joined hands with audience project , one of the marketing technology company. By this process the Lotame clients will be able to focus on preferred segments, to reduce the operational cost, minimise the wastage and increase the media buying

December 2017, Mapp Digital, one of the leading independent marketing technology companies allows the DMLS, digital media agency, to provide the facility to over 20 brands and facilitate over 700 million emails in 18 months. By using the Mapp platform, DMLS will improve their clients' ability to explore new prospects and procure new leads.

Data Management Platform Market Global Market Segmentation:

Segmentation by Data Type: First Party Data, Second Party Data, and Third Party Data.

Segmentation by Data Source: Web Analytics Tools, Mobile Web, Mobile Apps, CRM Data, POS Data, Social Network, and Others

Segmentation by Deployment: cloud-based and on-premise.

Segmentation by End-user: Ad Agencies, Marketers, and Publishers.

Segmentation by Region: North America, Europe, Asia Pacific, Latin America, Middle East & Africa

Browse Report @ https://www.marketresearchfuture.com/reports/data-management-platform-market-4573

Data Management Platform Market Global Market Regional Analysis:
North America is expected to dominate the global Data Management Platform market with the largest market share in the region. The U.S and Canada are the leading countries in the region. This is attributed to rapidly increasing IT Infrastructure advancement in the region which made them the early adopters of the data management platform. Furthermore, Asia Pacific is anticipated to be the fastest growing region is over the forecast period due to increasing number of start-ups in IT. China, India, and Japan are the leading countries in the region attributed to demand for large number of warehousing system.

About Market Research Future
At Market Research Future (MRFR), we enable our customers to unravel the complexity of various industries through our Cooked Research Report (CRR), Half-Cooked Research Reports (HCRR), Raw Research Reports (3R), Continuous-Feed Research (CFR), and Market Research & Consulting Services.

MRFR team have supreme objective to provide the optimum quality market research and intelligence services to our clients. Our market research studies by products, services, technologies, applications, end users, and market players for global, regional, and country level market segments, enable our clients to see more, know more, and do more, which help to answer all their most important questions.