Sarasota, FL -- (SBWIRE) -- 05/17/2018 -- Data Masking Market Overview:
As the name suggests data masking is nothing but masking the organization's data to create structurally similar but inauthentic version of the original data. The preliminary function of data masking is to provide protection to the real or actual data from overexposure. Data masking ensures that the confidential information remains unavailable after a certain permitted level. It provides a substitute for the real data when it is not in use. It creates replicas of the personally identifiable data.
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Data Masking Market Growth Factors:
Data masking market is fuelled by the factors like data privacy and security, dealing with big data, data analysis and evolution of organizations. Need for change in the regulatory framework is also driving the growth of the data masking market. Less efficiency to hide all the data is the major restraining factor for the data masking market. Data masking can be quite challenging as the changed data must retain the characteristics of the original data. Data masking is a difficult process as it requires assurance that the transformed data should not be viewed by anyone.
Data Masking Market Segmentation:
The data masking market is fragmented on the basis of data masking type, component, business function, deployment type, organizations size and on the basis of industrial verticals. The data masking type is classified into static and dynamic type. Based on the component the market can be segmented into software and services like managed and professional services. Professional services include consulting, support and maintenance. Furthermore, on the basis of business function, it is classified as Operations, Marketing and sales, Finance, Human Resource (HR), Legal and Others (Support and R&D). Based on deployment, the data masking market is categorized into On-Premises and Cloud. Based on the size of organization the market can be classified as Small and Medium-sized enterprises (SMEs) and large enterprises. The large enterprises are adopting data masking at a high rate and are expected to show high growth in the forecast period. The industrial vertical segment consists of Government and Defense, Banking, Financial Services and Insurance (BFSI), IT and Telecom, Healthcare and life sciences, Manufacturing, Retail and e-commerce and others (Media and Entertainment, Travel and Transport). The retail and e-commerce hold the highest market share.
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Data Masking Market Regional Analysis:
North America continues to show its dominance in the data masking market. The adoption of advanced technology by U.S. and Canada has helped them to keep their dominance in the data masking market. Asia-Pacific region (APAC) is expected to grow at the highest CAGR during the forecast period. The growth is expected from the APAC region as large amount of data is being generated and there is increasing adoption of data management software by the SMEs. Furthermore, developing countries like India and China are also generating data on a large amount so to maintain the security of the big data these countries are also willingly stepping into the data masking market.
Data Masking Market Competitive players:
Some of the key competitive players in the data masking market are IBM Corporation, CA Technologies Inc; Informatica, Micro Focus (Formerly HPE Software), Oracle Corporation, Mentis Technology, Compuware Corporation, Solix Technologies, Inc; Delphix, ARCAD Software among others.
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