Boston, MA -- (SBWIRE) -- 04/30/2014 -- Over the course of the review period, the majority of the ATM cards in circulation in Russia were salary cards, used to deposit salaries directly into the accounts of employees. Despite the fact that salary cards were reaching saturation point, they remained popular, as a significant proportion of Russian consumers continued to use these cards to withdraw money from ATMs and pay for their purchases with cash. Despite this, in 2013, debit cards continued to see strong growth of 14% in terms of...

Euromonitor International's Debit Transactions in Russia report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.

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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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- Get a detailed picture of the Debit Transactions market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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