This Demand Side Platform (DSP) Software Market report covers the status of import and export, supply chain management, distribution channels, production volume, production capacity, product price, profit, sale and others elements.
New York, NY -- (SBWIRE) -- 05/09/2019 -- The growth of the market for DSP is driven by the increasing demand for optimizing and managing data exchange accounts through single interface
This report on Demand Side Platform (DSP) Software Market offers a detailed analysis of the trends along with the prospective growth of the same in the forecasted period. It evaluates the pricing, demand, growth, revenue, size and gross margin of the industry. For this study, the historical data has been collected from the years 2016 and 2017, taking the year 2018 as the base year and drawing a forecast for the years 2019 to 2026. The industry has seen a stable growth recently and its demand is projected to rise rapidly in the future.
The Demand Side Platform (DSP) Software Market is forecast to grow from USD 6.83 billion in 2018 to USD 70.31 billion by 2026, at a CAGR of 25 %, during the forecast period. Increasing demand for optimizing and managing data exchange accounts through single interface is the major driving factor of the market.
Demand-side platform (DSP) software allows buyers of digital advertising market to handle multiple data exchange and ad exchange accounts by using a single interface. The primary function of these soft wares is to allow advertisers to serve their ad spend and enhance their effective Cost per Action (eCPA) and effective Cost per Click (eCPC).
The major players in the Image intensifier unit market are DoubleClick (US), Gravity4 (Hongkong), MediaMath (US), Dataxu (US), Rocket Fuel (US), Choozle (US), Rubicon Project (US), IgnitionOne Platform (US), Crite (France), Amobee DSP (US)
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Further key findings from the report suggest
- The Demand Side Platform (DSP) Software Market is forecasted to grow from USD 6.83 billion in 2018 to USD 70.31 billion by 2026, at a CAGR of 25 %, during the forecast period. Increasing demand for optimizing and managing data exchange accounts through single interface is the major driving factor of the market.
- Based on Deployment, the market is divided as Cloud and on-premise. Cloud deployment is estimated to have the highest CAGR of 25% during the forecasted period. Cloud deployment is Cost – effective and reliable to use than the on-premise deployment. Many vendors are opting for the cloud deployment owing to its features.
- Based on Organization, the market is segmented as small business, middle business and large enterprises. Large enterprises are expected to grow faster during the forecasted period.
- Based on industry, the segment of consumer goods, retail and restaurants industry is estimated to dominate the market with the highest share of 55% during the forecast period. Due to the enhanced use of digital advertising in the consumer goods, retail, and restaurants sector, it is increasing in demand. Besides, the rising purchasing power of consumers is also driving the growth of the market.
- The Demand Side Platform (DSP) Software Market is segmented across five regions, namely, North America, Asia-Pacific (APAC), Europe, the Middle East and Africa (MEA), and Latin America. North America is forecasted to dominate themarket with the largest share of 35%.
Some of the key findings from our Demand Side Platform (DSP) Software Market forecast report
This report gives an analysis of the historical data and trends to draw a forecast of the potential growth Demand Side Platform (DSP) Software Market exhibits a potential for growth and technological advancement primarily in its uses in rubber industries and shall experience a stable growth in the next five years. The historical analysis suggest certain trends that the industry might experience and the prospects of growth during the forecasted years. This study also offers vital insights into the industry to provide the fields that are the most beneficial for investment and gives a competitive strategy that is most advantageous in the industry.
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Segments covered in the report:
For the purpose of this report, the market has been segmented on the basis of Deployment, organization, Industry and region:
Deployment Outlook (Revenue, USD Million; 2018-2026)
- Cloud based
Organization Outlook (Revenue, USD Million; 2018-2026)
- Small size business
- Medium size business
- Large enterprises
Industry Outlook (Revenue, USD Million; 2018-2026)
- Consumer, retail and restaurants
- Media & entertainment
- Travel and transportation
Regional Outlook (Volume, Kilo Tons; 2016-2026 and Revenue, USD Million; 2016-2026)
- North America
- Asia Pacific
- Latin America
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