Boston, MA -- (SBWIRE) -- 03/03/2014 -- Explainer video producers DemoFlick have announced 2013’s Highlights in Explainer Videos. Highlighted videos spotlight some of the funniest, smartest and most innovative videos produced by DemoFlick in 2013, including those featuring Office Depot, Brother and Tommy Bahama.
Explainer videos are typically short web videos that use text, music, voiceovers and animations to present information about companies, services or products in a simple, easy-to-understand manner.
Explainer videos are gaining popularity among businesses everywhere; from Office Depot to Tommy Bahama, brands and businesses across the globe are using animated explainer videos to communicate their story to customers in a fun way.
If you are wondering what makes an excellent explainer video, one of the factors is duration of the video.
Research indicates that 72-74 seconds is optimal in terms of engagement and conversions, said Berry.
This is part of the reason DemoFlick offers 80-second videos as part of its packages, as opposed to competitors who offer 60- and 90-second video packages.
“A 60- or 90-second option isn’t a fair package, as the sweet spot is approximately 75 seconds,” said Berry.
With more than 10 years of video producing and marketing experience, DemoFlick knows what works.
“Some companies have neat graphics but their messaging is flat, therefore the video becomes a wasted investment,” said Albert Berry, co-founder of DemoFlick. “Messaging is the most important component of the video.”
Some companies have a highly whimsical approach to video messaging. Others, like DemoFlick, include humor in their videos while maintaining a more business-professional style. When working with a company to create an explainer video for your business it is important that the company take an in-depth look into your services to recommend a style that is the best fit for you and your target demographic.
DemoFlick has a detailed creative process whereby it obtains a clear understanding of a company’s services and what it is trying to accomplish.
“You’re assigned a personal creative director who is your point of contact throughout the process,” said Berry. “We do not have a cookie-cutter approach like most other firms, where they have one style of video and don’t offer a range based on your needs.”
To view the full list visit: DemoFlick 2013 Explainer Video Highlights.
DemoFlick was established in 2011 and has been producing ultra-engaging videos ever since. DemoFlick has worked with companies of all sizes, both B2B and consumer-oriented, helping drive brands forward and inspire customers to take action. DemoFlick is a full-service explainer video production company offering everything from detailed “how it works” videos to high-level value-proposition videos. Video styles can vary from funny to serious, cartoony to 3-dimensional.
Media Contact :
Explainer Video Production
31 St James Ave #915?
Boston, MA 02116