This report provides an extensive analysis of the current and emerging market trends and dynamics in the global big data analytics in retail market.
Pune, Maharashtra -- (SBWIRE) -- 08/29/2017 -- Big data is a massive volume of structured and unstructured data stored on daily basis. Big data analytics technology is used to search hidden patterns, market trends, and other useful information that may help organizations to take effective business decisions.
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Big data analytics in retail helps enterprises to identify potential customers based on their purchase history and shopping patterns Predictive analytics, descriptive analytics, and prescriptive analytics are some of the major applications of big data analytics in retail industry.
Rise in demand for big data analytics for better decision-making and customer experience, and growth in demand for in-store analytics in retail drive the market growth. However, integration of big data with traditional systems is expected to hinder the market growth during the forecast period. Moreover, adoption of retail analytics by various e-commerce websites presents a major opportunity for the key players in the retail market.
The global big data analytics in retail market is segmented on the basis of solution, application, and geography. The solution segment is divided into analytical tools, data management software, mobile applications, and reporting & visualization tools. Based on application, the market is classified into merchandising & in-store analytics, marketing & customer analytics, supply chain analytics, and others. Geographically, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
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Big Data Analytics In Retail Market Key Segments:
- Analytical Tools
- Data Management Software
- Mobile Applications
- Reporting & Visualization Tools
- Merchandising & In-store Analytics
- Marketing & Customer Analytics
- Supply Chain Analytics
- IBM Corporation
- SAP SE
- Microsoft Corporation
- Oracle Corporation
- SAS Institute Inc.
- Adobe Systems
- Information Builders
- Tableau Software Inc.
- Qlik Technologies Inc.