Boston, MA -- (SBWIRE) -- 06/13/2014 -- 2013 performance of dermatologicals in Bosnia-Herzegovina was weaker than average growth recorded during the review period of 1% annually in current value terms. 2013 performance fell short as competition from the beauty and personal care categories of skin care and hair care took most of consumers' attention. Skin and hair care products are advertised significantly more than corresponding dermatological products.
Bayer Pharma, Hemofarm and Bosnalijek Pharmaceuticals led sales within dermatologicals in 2013 with respective retail value shares of 18%, 12% and 11%. Bosnalijek and Hemofarm market a wide range of medicated skin care products covering most areas. Bayer focuses on antifungals, where it markets one of the most recognisable dermatologicals brands - Canesten.
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Dermatologicals in Bosnia-Herzegovina is expected to improve its performance over the forecast period compared with the review period, with players focusing more on marketing than product development, thus recapturing consumers' attention which has been occupied by widely advertised beauty and personal care brands. The strongest growth will likely come from categories uncontested for value share by beauty and personal care products, ie topical allergy remedies/antihistamines, hair loss treatments and haemorrhoid treatments.
Discover the latest market trends and uncover sources of future market growth for the Medicated Skin Care industry in Bosnia-Herzegovina with research from Euromonitor's team of in-country analysts.
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The Medicated Skin Care in Bosnia-Herzegovina market research report includes:
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