Boston, MA -- (SBWIRE) -- 06/18/2014 -- Current value sales growth for dermatologicals in 2013 was higher than review period average growth of 2%. 2012 was the only year when value sales decreased due to the poor performance of topical antifungals, vaginal antifungals and haemorrhoid treatments. In 2013, all dermatologicals recorded positive value sales growth mainly driven by increasing prices, while volume sales stagnated in most product areas.
Bayer Hungaria Kft led sales of dermatologicals in 2013 with 29% value share due to its leading antifungal brand Canesten and its variants. Bayer's Bepanthen brand was also among the top brands in nappy (diaper) rash treatments. Egis Gyogyszergyar Nyrt ranked second with 9% value share as the company's Reparon brand led sales of haemorrhoid treatments and marketed such popular brands as Betadine, Alsol and Telviran. PGT Healthcare ranked third accounting for 8% value share mainly due to the ongoing popularity of its Neogranormon brand.
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Dermatologicals is expected to record moderate value sales growth over the forecast period. Growth will be limited by strengthening competition with cosmeceuticals that offer a widening range of medicated-type products. However, leading brands will probably be able to maintain their shares due to long traditions, acceptable price and frequent advertisements. Innovation will remain at a low level and thus sales will not increase significantly but only marginally with a value CAGR of 1% in constant 2013 prices over the forecast period.
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