Design JD

Design JD Helps to Revamp Willow Lane Ind. Estate's Wayfinding Scheme

Willow Lane Ind. Estate in Mitcham, Surrey has a new Wayfinding Scheme. The design was put together by Croydon based creative design agency Design JD along with partners including Willow BID, the Merton Council, and TFL.


London, UK -- (SBWIRE) -- 06/17/2014 -- The new and improved Willow Lane Industrial Estate’s wayfinding scheme was launched on the 14th of March along with the opening of the Willow Lane Bridge. Croydon based graphic design and wayfinding strategy specialists Design JD has helped in designing the new system.

The new scheme is in line with current wayfinding practices and TFL standards, and is based on the pedestrian wayfinding design created for the London Olympics. “The main aim behind the revamp was to help people find their destination as quickly as possible and promote the use of public and sustainable transport,” says a spokesperson for Design JD.

The project began by undertaking a study to analyse the already established wayfinding system and come up with a clear vision to make the place easy to navigate. The Willow Lane Industrial Estate was prone to traffic congestion thanks to its earlier navigation system that was confusing and complicated. The solution to the problem lay in splitting the entire estate into different zones and sub estates. Each of these zones and sub estates are clearly defined at the entrance with a huge pylon sign. Every zone has a different colouring and lettering so that they are easy to identify. Besides this, there are banners, lampposts, and other signs along with maps installed around the estate to help pedestrians.

Besides wayfinding and signage designing, Design JD offers brand designing, creating business logos, creating custom Facebook pages, managing email campaigns, and much more.

About Design JD
Design JD is a creative branding and design company founded in 2006 by Jonathan Docksey. They have created hundreds of logos, websites, branding designs, print designs for brochures, catalogues and magazines, managed email and other marketing campaigns for companies, and designed wayfinding and signage solutions for exhibitions, events, and companies in the UK. To know more, visit,