This year, Desigual is making an even bigger mark on some of the most important catwalks in the world by presenting its designs in New York, Barcelona, Madrid and Singapore.
Barcelona, Spain-- (SBWIRE) -- 08/26/2014 -- The Desigual fashion brand began showcasing its designs on some of the best international catwalks last September at Mercedes Benz Fashion Week in New York. After achieving public and critical acclaim in the last two years, Desigual now plans to surprise us once more at the next event in September. During this catwalk show, the brand will present new fashion items from the Spring-Summer 2015 Women’s collection that have been included in the “Desigual by L.” capsule collection, designed by Monsieur Christian Lacroix.
Desigual has taken part in the last five 080 Barcelona Fashion catwalk shows and in July it showcased its designs at the Recinto Modernista del Hospital de Sant Pau. Desigual gave the world an exclusive preview of its Men’s collection. The men’s range is a focal point for the brand this coming year. Today’s best international male models – Jon Kortajarena, Andrés Velencoso and River Viiperi, who took part in previous shows – will be wearing the latest Desigual trends for Spring-Summer 2015.
To mark Desigual’s 30th anniversary and the 60th anniversary of the world famous international catwalk show Mercedes-Benz Fashion Week Madrid, on September 11 the brand will officially kick things off by making its debut on the Madrid catwalk. Desigual will present its Spring-Summer 2015 Women’s collection and will strengthen its focus on its core market by taking part in the world-famous Mercedes-Benz Fashion Week Madrid, which is part of an exclusive calendar of official fashion shows. For almost a decade now, this Fashion Week has devoted the final day of shows to promoting emerging designers on its Samsung Ego platform.
Furthermore, as a sign of the brand’s commitment to strengthening its presence in the Asian markets, last May Desigual took part in the international catwalk show Audi Fashion Festival in Singapore for the second time with a selection from the Fall-Winter 2014 Women’s collection. This is how the brand spreads its “La Vida es Chula” (Life is Cool) philosophy across the catwalks of the world with its colorful designs and joyful attitude.
Desigual is characterized by its distinctive, optimistic, and colorful designs. The company began to operate in 1984. La Vida es Chula (Life is Cool) is Desigual’s slogan, which reflects the way it views fashion and life. An enthusiastic, positive, optimistic message that really nails our colors to the mast. This phrase explains Desigual’s raison d’être and is enshrined in our DNA and the values it reflects. A manifesto that describes how to face the world each day and is reflected in fun, fresh and original clothing made with passion. Currently, Desigual has 95 of its own stores and over 3500 points of sale throughout the country. The fashion brand ended the year 2013 with 405 retail stores, 11,000 multi-brand stores and 2500 corner concessions in department stores. It also sold over 26 million garments worldwide through its different sales channels.