With consumers prioritising improved picture quality over fundamental changes to the viewing experience, 4K TVs will prove more popular than 3D technology in the long-term.
Albany, NY -- (SBWIRE) -- 10/04/2017 -- Over the last decade, technological advancements have remarkably altered television-sizes and their resolutions. The growth of digital content and online viewing has steered internet-connected TVs to become progressively popular. A new study, focusing on the U.K. market of television has been broadcasted to the vast repository of Market Research Hub (MRH), which is titled as "Televisions Industry Analysis- UK - September 2017". The study provides an in-depth, comprehensive analysis of the U.K. market along with major advancements in television sector, various key factors, demand and future prospects until 2021. Additionally, the report also estimates market size with growth analysis in terms of value & volume, for the period 2012 to 2022.
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'Televisions' refers to any independent device built explicitly with the purpose of receiving broadcast television signals. In the United Kingdom, changing viewing patterns having limited impact on the number of TVs so far. 3D and UHD, which is a new term in the television industry have four times higher resolution as compared to the conventional High Definition (HD) resolution. 3D television' (or 3DTV) refers to any television with the ability to display 3D content. At the present time, consumers are buying ultra-high-definition TVs for the immersive visual experience and since the prices are declining owing to which the demand is anticipated to grow exponentially in the coming years.
As per the research outcomes, television market recovery reliant on 4K acceptance. 4K Ultra HD TVs offer four times the picture resolution of 1080p HDTVs. With consumers prioritizing improved picture quality over fundamental changes to the viewing experience, 4K TVs will prove more popular than 3D technology in the long-term. 4K TVs are driving up screen size, and also the importance of picture quality is driving 4K sales. Over the last few years, increased global production capacities and constant pressure for price reduction utilized by the retailers are the primary reasons for a steep decline in Ultra High Definition (UHD) TV prices over the last few years. According to the study key findings, Price remains the most important upgrade factor. With growth slowing due to economic uncertainty and rising import costs, enlightening consumers on the benefits of the technology and effectually showcasing an expanding content range will be vital to boost upgrades.
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It has been analyzed that in U.K., TVs more likely to be purchased online which has profited the online retailers. At present, non-specialist retailers dominate online purchasing. Some of the key market drivers analyzed by the study are as follows:
- Price considered before specifications when buying a TV
- Major sporting tournaments provide key growth opportunities
- Home electronics spend hit by rising import costs
- Nearly half of TVs smart while 3D falters in U.K.
The next section of the study highlights major companies' information in detail. This contains market share, launch activity and innovation, advertising and marketing activity. According to the highlights, Market leader Samsung present in 41% of homes, and it leads the market as screen size grows. Leading manufacturers showcasing superthin 4K sets. Also, they are focused on boosting cross-category brand position. Samsung, Sony, Philips and LG are top four brands currently dominates the premium market.
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