Dickey’s Barbeque Pit is expanding its mission to provide the best southern barbeque at home as well as in their branches by offering a new line of retail products in 180 Jewel-Osco grocery stores as well as select Brookshire Brothers stores across Texas.
Dallas, TX -- (SBWIRE) -- 09/10/2015 -- Fast casual restaurants offer a great way to find beautiful food at affordable prices while on the move. The quality of this food is so good that often people wish they could have it at home, but only the most successful restaurants offer branded retail products. Dickey's Barbecue Pit has expanded its products into retail stores with the launch of 10-count packages of its signature buttery rolls, now available in 180 Jewel-Osco stores throughout Chicagoland and select Brookshire Brothers stores across Texas. The scheme is a pilot which if successful will see the company expand into a full product range.
The rolls are just the beginning of the product line Dickey's plans to unveil, including Dickey's signature barbecue sauce and Polish and spicy cheddar sausage, together with potato chips in flavors including barbecue, jalapeno cheddar and original. All will be available in grocery stores in the coming months, as well as being available for purchase in Dickey's restaurant locations.
The product line was the brainchild of CEO Roland Dickey Jr. who has prioritized the home-style slow smoked Texas-style of their brand from the first expansion through more than five hundred locations, and is now bring home-style barbeque into the home with the retail range.
Dickey's Barbecue Pit CEO Roland Dickey Jr. explained, "It has always been our goal to bring authentic slow smoked Texas-style barbecue and home-style sides across the country, starting with Dickey's signature rolls in Jewel-Osco grocery stores. This represents an incredible growth opportunity for Dickey's and allows our brand to reach more consumers with the signature items that our guests love. Now shoppers will be able to make Dickey's a part of any meal and we plan to follow the rolls with additional items soon."
About Roland Dickey Jr
Roland Dickey Jr. is the CEO of Dickey's Barbeque Bit, one of the fastest growing fast casual restaurant chains in America. He has taken the business from a family owned local restaurant to more than 500 locations across the country, and is now spearheading a new drive for branded retail products. Dickey's Barbecue Pit prides itself on authenticity, innovation and barbecue sauce, and every location smokes all of their meats on-site.
For more information please visit: https://www.dickeys.com