Joe Bragg Launches Ethical Dieting Advice Site


San Fransisco, CA -- (SBWIRE) -- 11/06/2012 -- Going on a diet can be one of the most important decisions anyone can make in their life. Losing weight results in a healthier lifestyle, increased confidence and hundreds of other benefits. But achieving these benefits is rarely easy.

One website,, has been getting a lot of attention lately for helping dieters safely navigate the dieting landscape.

The site features informative articles about every aspect of the weight loss world. From in-depth discussions on the effectiveness of new weight loss supplements to strategies about losing weight and eating healthy, the goal of is to keep visitors updated on the latest news in dieting.

A spokesperson for explained exactly how the website plans to do that:

“Instead of pushing users towards buying a specific product, our main goal is to educate users through authentic, unbiased, and fully-cited articles. Losing weight is one of the most amazing transformations someone can make in their life, and we want to make sure everyone has access to the educational resources they need when it comes to weight loss advice. We delve into everything from the science of weight loss through to the effect of mind set and goal setting.”

The editorial content covers a myriad of topics. There are articles about natural weight loss supplements, for example, as well as various types of weight loss surgery. For those seeking a more natural approach to weight loss, there are also tips on how to combat binge eating and how to eat healthily. The website regularly highlights ‘superfoods’ that have been linked to weight loss and other powerful health benefits.

One popular section of targets weight loss scams. Under the scams section of the website, the effectiveness of supplements like acai berries is discussed in depth. There are also news articles about recent fraudulent weight loss claims put forward by the makers of Ab Circle Pro and Skechers. Each company made millions selling products that fraudulently claimed to help customers lose weight.

The website’s spokesperson explained why the scams section of the website is so important:

“There are so many dieting advice websites out there promising miraculous results after using a certain product. Instead of mindlessly pushing users towards a product, we wanted The Dieting Direction website to take the higher road. We want to see weight loss supplement scammers brought to justice, and our website helps do that by keeping consumers informed of these scams.”

About is a weight loss news website that offers information about trends in the dieting world. The website includes detailed articles about weight loss diets, surgeries, supplements, and more. For more info at the DietingDirection, please visit: