Boston, MA -- (SBWIRE) -- 06/16/2014 -- Consumers in Bolivia traditionally ate home-cooked meals and treated minor digestive problems with coca, anise or other herbal teas. However, due to the increasing urban population over the review period, a growing number of consumers were forced to remain close to work during lunch hours and eat food that was not always healthy. With the increasing number of consumers suffering from digestive ailments, the range of digestive remedies available also increased. In 2013, consumers were more aware of the benefits of these products and purchased them more frequently. As a result, digestive remedies continued to see healthy retail value sales growth.
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Quimiza Ltda remained the leading player in digestive remedies in 2013, in accounting for a retail value sales share of 18%. The ongoing popularity of the company's Eno brand was a major factor in its continued leadership of the category. The company supported its brands with strong distribution through both modern and traditional channels. Laboratorios Vita SA ranked third in digestive remedies in 2013, on a retail value sales share of 16%. The company's position was based on its longstanding reputation in the country, and the affordability and wide availability of its products.
The growth of digestive remedies is expected to be driven by companies' efforts to position their products amongst Bolivians. Overall, digestive remedies is set to post a CAGR of 5% over the forecast period, in terms of retail value sales at constant 2013 prices. Bolivians are expected to continue moving away from eating home-cooked meals towards eating outside the home. This is likely to contribute to increased demand for antiflatulents, diarrhoeal remedies, and antacids.
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The Digestive Remedies in Bolivia market research report includes:
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