Sarasota, FL -- (SBWIRE) -- 12/11/2018 -- Global Digital Asset Management Market: Overview

The process of organizing the stored data by managing its digital rights and authorizations is known as digital asset management. Growing focus on reducing the human interventions and making everything automated is increasing the demand for the digital asset management solutions. By using these solutions, the efficiency of the operations has increased and also the chances of human error has reduced.

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Global Digital Asset Management Market: Growth Factors

It is expected that in the coming years the digital asset management market will experience a rapid growth. Growing digitalization and the increasing demand for the online medium platform are the key factors driving the market growth. Growing need to streamline the developing digital workflow has increased the requirement for the digital asset management solutions. Growing use of smartphones has increased the number of digital assets such as videos, images, and other documents. Growing adoption of digital marketing has also increased the utilization of digital assets owing to which the requirement for managing the digital assets has increased thus increasing the demand for the digital asset management market.

The utilization of the digital asset management solutions is more by the small and the medium enterprises owing to its ability for better cost optimization. The digital asset management solutions help in maintaining and managing the metadata and the digital assets thus gaining popularity among different organizations.

Global Digital Asset Management Market: Segmentation

The global digital asset management market can be segmented on the basis of its application, component, deployment type, organization size, and vertical. In terms of application, the global market is segregated into broadcast and publishing, enterprise, and marketing. Based on the component, the digital asset management market is categorized into services and solutions. In terms of the deployment type, the market is classified into cloud and on-premises. Based on the organization size, the market is divided into large enterprises and SMEs. In terms of the vertical, the market is fragmented into travel and tourism, healthcare, consumer goods and retail, media and entertainment, BFSI, manufacturing, education, and others.

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Global Digital Asset Management Market: Regional Analysis

The digital asset management market is well developed in the developed regions. It is expected that North America and Europe are the leading contributors to the global market. In the North American region, Canada and the U.S. are majorly focusing on automating their workforces and increased adoption of the cloud-based storage of data. Another factor that contributes to the market growth in this region is the presence of the major market players.

In Asia Pacific, there is an increasing demand for the enterprise content management, especially in the developing nations such as China and India. This is positively affecting the growth of the digital asset management market in Asia Pacific. The countries such as India, Japan, and China are majorly having an increased demand for the efficient data management and digitalization thus propelling the demand for the digital asset management solutions.

Global Digital Asset Management Market: Competitive Players

Some of the most important market players in the digital asset management market include Adobe Systems Inc., Canto, Inc., WebDAM, MediaValet Inc., OpenText Corp., SAS Institute Inc., Widen Enterprises Inc., DAM Software NV, Bynder, Celum, North Plains Systems Corp., Pica9, Inc., and Worfront Inc., among others.

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