Pune, India -- (SBWIRE) -- 12/14/2017 -- Market Highlights:

The global digital intelligence platform market is projected to witness a rapid growth during the forecast period. Increasing emergence of cloud-based technologies and growing adoption of mobile devices is a major factor driving the growth of the market. Moreover, increasing demand for digital intelligence platform across various industry verticals such as BFSI, healthcare, manufacturing, retail and IT & telecommunications is fueling the growth of the global market.

The global Digital Intelligence Platform Market, by geography, is segmented into North America, Europe, Asia Pacific, and Rest of the World. As compared to other regions, the digital intelligence platform market in North America is expected to witness a significant growth and hold the largest market share during the forecast period. The U.S and Canada are anticipated to drive the growth of the North American digital intelligence platform market owing to the presence of a large number of established key players such as Adobe Systems, IBM, SAS Institute, Evergage, Google, Inc., Mixpanel, Optimizely, New Relic (U.S.) and Localytics (U.S.) in this region. Due to the drastic fall in the usage of native applications and a considerable shift towards the adoption of mobile applications in the region, the market is likely to show immense growth in the coming future. Additionally, North America also has a well-established infrastructure, which allows a higher penetration of devices and ultimately provides better connectivity. Increasing need for innovations and advancements in the technology are other major factors responsible for the growth of the global digital intelligence platform market.

In the global digital intelligence platform market, Asia Pacific is anticipated to witness a relatively faster adoption at the highest CAGR during the forecast period as compared to other regions owing to the growing adoption of digital platforms across different enterprises in countries in the region.
The global digital intelligence platform market is projected to reach USD 15 billion at a CAGR of over 20% by the end of the forecast period 2017-2023.

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Key Players

Some of the prominent players in the global digital intelligence platform market are Adobe Systems (U.S.), IBM (U.S.), SAS Institute (U.S.), Evergage (U.S.), Google, Inc. (U.S.), Mixpanel (U.S.), Optimizely (U.S.), Webtrekk GmbH (Germany), New Relic (U.S.), Localytics (U.S.) and Cxense (Norway).

Digital Intelligence Platform Market Segmentation:

The global digital intelligence platform market is segmented on the basis of component, touchpoint, organization size, and vertical. The component segment is further classified into energy optimization, analytics and data management. The increasing need to extract real time customer data to make informed decisions on a digital platform is driving the growth of the digital intelligence platform market. Digital intelligence platforms offer various benefits to the businesses by providing real time business insights.

Market Research Analysis:

North America is estimated to account for the largest share of the market, whereas Europe market is projected to grow at the fastest rate during the forecast period. The North American market is witnessing a rapid growth due to technological advancements and increasing adoption of mobile devices across different industry verticals in this region. The U.S. holds the majority of market share both in terms of revenue as well as the adoption of mobile applications.

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Intended Audience:

- Technology Investors
- Technology Providers
- Research/Consultancy firms
- Technology Solution Providers
- Government Bodies
- Customers Analytics Vendors
- Network and System Integrators
- Digital Intelligence Platform Providers
- Marketing Analytics Executives
- Third-party Service Providers

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