San Diego, CA -- (SBWIRE) -- 09/30/2014 -- Mandy McEwen, Founder and President of Mod Girl Marketing has released 8 tips for corporate marketing success. To maximize the return on investment of content marketing, businesses should take seriously the role of content in their lead generation.
McEwen highlights keeping to a consistent schedule and thinking ahead to cultivate an audience. By utilizing a content calendar and scheduling posts and newsletters, proactive businesses can maximize their efforts by getting their content in front of viewers at opportune moments. With consistent posts, brands create trust and can improve SEO.
For the best impact, McEwen recommends breaking up posts into scannable copy. Utilize lists and think about length and “tweetability” to keep blog posts from getting too long for people to digest. Posts should also include titles and images to keep them engaging along with a clear call to action.
Businesses should keep in mind that their posts do not exist in a vacuum—there will be comments, replies, retweets, and other engagement that needs to be nurtured (and sometimes carefully monitored). This means there should be an individual or team dedicated to responding to the online conversation as well as watching news to pick up on hot topics that could be covered on the blog.
McEwen says, “Social media, newsletters, and blogs are all opportunities for brands to become their own publishers. They can leverage this opportunity to create marketable content while they sell their products and services. Companies who aren’t taking advantage of content are leaving a lot on the table.”
To read the full post 8 Content Marketing Principles for Corporate Success, visit: http://www.8waysin8days.com/8-content-marketing-principles-corporate-success/.
About Mod Girl Marketing
Mod Girl Marketing is a full-service, boutique online marketing firm that provides effective content marketing, search engine optimization, social media management, digital branding, marketing and design services to a variety of businesses. From coast to coast, Mod Girl Marketing has helped numerous businesses transform their digital presence from bland to brilliant. Contact Mod Girl Marketing at 800.388.7732 or by email at firstname.lastname@example.org. Follow Mod Girl Marketing on Twitter for a fresh flow of Internet marketing ideas.