Digital marketing is not just about implementing SEO techniques to make a website equipped for search engines, but it is rather a strategy to promote a business in order to attract potential customers and enhance customer experience.
Miami, FL -- (SBWIRE) -- 09/24/2014 -- In a time before the Internet, people extensively used flyers and stick-on advertisements to promote their small businesses. But these marketing strategies might not bring the same effect today. It is necessary to keep up with the changing times.
An entrepreneur needs to cater to his customers using an approach that they cannot ignore and the only way to get them to notice the advertisements is through the use of the Internet. Therefore, having a web presence is not a choice for a small or local business today; rather, it is a necessity.
Todd Paton, the internet marketing expert, has a specialized team that works on different areas of digital marketing like Website Development, Pay per Click Management, Search Engine Optimization, SEO Content Writing, Social Media Marketing, Email Marketing, and Online Reputation Management.
His firm Paton Marketing is a pacesetter in web marketing. They develop and create websites to attract Internet users by providing targeted SEO content. For the past few years, he has ensured that Paton Marketing is at the forefront of new strategies to bring the latest online marketing innovations to its clients.
It is believed that a strong online communication is vital for any business to maintain its brand awareness and perception, which in turn ensures the continuing success of the company. Todd Paton has a sufficient amount of experience in Internet campaigns and he uses this experience to work with businesses in order to increase their online traffic. He also strives to minimize their marketing costs and other advertising expenses. He also recommends businesses to create a strong presence in the world of social media by using effective social networking websites like Facebook, Twitter, and YouTube.
About Todd Paton
Todd Paton is the pioneer in the online marketing industry in Florida. With his agency Paton Marketing, Todd Paton provides reliable and results oriented digital marketing services. Their clients are extremely satisfied and thrilled with their professionalism, service and results. Further details can be obtained on their website patonmarketing.com.