New York, NY -- (SBWIRE) -- 12/27/2017 -- The digital platform market is one of the fastest growing market. Digital platform helps businesses to enhance user experience in order to attract new customers. The evolution of advanced technologies such as IoT, artificial intelligence, cloud, and analytics are playing a crucial role in driving the growth of digital platform market. Most of the enterprises are adopting digital platform for smart consumptions of digital assets in order to maximize operational excellence, implement intelligent processes, monetize internal resources, and enhance the customer experience, due to this, the digital platforms market is growing at a rapid pace. Also, digital platforms provide services which enables the IT and ecommerce organizations to quickly resolve issues and problem in order to provide higher level of business user satisfaction at reduced cost.

Various benefits of digital platforms are compelling various enterprises to adopt digital platform and ultimately due to this, the digital platform market is growing at a rapid pace.

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Digital Platforms Market: Drivers and Challenges

Drivers

The rising demand for cost effective & flexible solution for better consumer satisfaction is one of the major factor which is driving the growth of digital platforms market. Also, the rising smartphone and tablet market is enthralling many organization to adopt digital platform in order to identify immediate needs in digital customer experience.

Apart from this, the emergence of digital commerce and increased technological investments such as cloud computing is supporting the rapid adoption of digital platforms in various enterprises.

Challenges

The high investment cost is one of the major factor which may hinder the growth of digital platform market in near future. Moreover, the interoperability and compatibility issues are some of the factors which may limit the adoption of digital platforms.

Digital Platforms Market: Segmentation

Segmentation of Digital Platforms Market on the basis of Component

Software
Services
Segmentation of Digital Platforms Market on the basis of Deployment:

On-premise
Saas (Software as a Service)
Segmentation of Digital Platforms Market on the basis of vertical:

Banking, Financial Services, and Insurance (BFSI)
Government and Public Sector
Healthcare and life sciences
Manufacturing
Retail and consumer packaged goods
Energy and Utilities
Others
Digital Platforms Market: Competition Landscape

The Prominent players in Digital platforms market are IBM Corporation, Oracle Corporation, NetSuite Inc., Adobe systems incorporated, Accenture, Magento, Inc., Cloudcraze software LLC, SAP SE, and Apttus Corporation.

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Digital Platforms Market: Regional Overview

On geographic basis, North America is anticipated to capture the largest market share in terms of revenue, owing to the increasing adoption of cloud based digital platform by various enterprises in the region. APAC is expected to exhibit high growth rates in terms of revenue in digital platform market due to rapid digitalization and rise in technologies and organization which offers better customer experience. Europe and Latin America also offers potential growth opportunities in digital platform market due to the increasing demand for digital platforms in various enterprises in order to improve customer engagement.

The report covers exhaustive analysis on:

Global Digital Platforms Market Segments
Global Digital Platforms Market Dynamics
Historical Actual Market Size, 2012 - 2016
Global Digital Platforms Market Size & Forecast 2017 to 2027
Supply & Demand Value Chain for Digital Platforms Market
Global Digital Platforms Market Current Trends/Issues/Challenges
Competition & Companies involved in Digital Platforms Market
Digital Platforms Market Solutions Technology
Value Chain of Digital Platforms Market
Global Digital Platforms Market Drivers and Restraints

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