Digital Signage Market Worth $13.2 Billion by 2016

Digital Signage is expected to reach $13.2 billion by 2016 at an estimated CAGR of 27.29% from 2011 to 2016.


Dallas, TX -- (SBWIRE) -- 03/05/2014 -- According to a new market research report, “Global Digital Signage, Dynamic Signage, Electronic Signage, Narrowcasting Market by Components (Hardware & Software)/Applications (Indoor, Retail, Transportation, Institutions)/ Displays (LED, Plasma, LCD, Projectors & LED Walls) & Geography (2011 - 2016)

The global digital signage market generated around $3.95 billion in 2011 and is expected to generate $13.2 billion by 2016 at a CAGR of 27.29%. The market is run by the APAC and ROW region as most of the sections such as retail, education, indoor are still at the introduction stages.

Digital signage is better known as dynamic signage or narrowcasting or electronic signage. It is one of the most effective sources for providing information, which can be changed instantly without any investment over the content creation. It has also created the bigger market for the software industry as the content price is designed according to the requirement of the loader and also according to different regions.

Browse through 65 and more tables, the profiles of leading players and the in-depth TOC on “Digital Signage, Dynamic Signage, Electronic Signage, Narrowcasting Market”.
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This research is conducted noting the paradigm shift in demand for digital signage products and its applications for many sectors such as retail, education, government, corporates, sports, and transport in North America, Europe, APAC, and ROW.

Digital Signage market is diversified into large number of segments. Even the largest market share of digital signage is in North America and Europe; but it has a large scope in the APAC region; of which China and India will be taking the lead in the near future. The emerging markets such as African and Arab countries will also seek the positive growth.

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Including hardware, software is also one of the major growing markets of digital signage. Fall in the prices of the displays and increasing applications of the DOOH (Digital out Of Home) have increased the scope of the overall GPS market. Increase in demand for more integrated features in the digital signage system by the customers has also increased the scope of digital signage software market.

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