Sarasota, FL -- (SBWIRE) -- 07/07/2017 -- Global Digital Signage Market: Overview

Dynamic signage is the alternate name for digital signage. It is the electronic display that is used to broadcast information, menus, advertise, television programming, and other contents. Various technologies are used by the digital sign such as LCD, plasma displays, LED, and projected image in order to display the contents. The different verticals wherein which the digital signs are used include retail stores, restaurants, hotels, corporate buildings and other locations.

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Global Digital Signage Market: Segmentation

The digital signage market is globally segmented into products, offering, and application. On the basis of product, the global market is segregated into kiosks, billboards, menu boards, signboards, and others. These segments are further broadly sub-segmented into interactive and non-interactive. Based on the offering, the market is categorized into hardware offerings, software offerings, and services offerings. The hardware offering segment is further sub-segmented into display panels, projectors, media players, and mounts and other accessories. The software offerings are sub-segmented into distribution & scheduling software, edge server software, content management software, and others. The services offering segment is sub-segmented into maintenance & support services, installation services, and others. The various applications where the digital signage is used include commercial, infrastructural, institutional, industrial, and others.

Global Digital Signage Market: Growth Factors

The major factors that are contributing to the global digital signage market growth are the development in the government and education sectors, the low price of the displays, and the changing preferences of the user. The other factors that are contributing to the market growth are increasing infrastructure and the demand for the in-store digital signage on the brand perception, the rising usage at the airports, and the increase in the consumer awareness. There are technological advancements that are made in this field such as near field communication technologies, the touch screen technology, and many others which have created new opportunities in the digital signage market. Along with factors that are affecting the market growth in a positive way there are also factors that are restraining the market growth such as destruction of the displays, power issues, high initial capital cost, and lack of standardization.

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Global Digital Signage Market: Regional Analysis

The global digital signage market is regionally segmented into Asia-Pacific, North America, Europe, and Rest of the World. The region that dominated the digital signage market is North America. The factor that contributes to the market growth is a large number of suppliers and the improved services that are provided in the region. The Asia Pacific and European region are expected to have a good future in the digital signage market. The sectors that will provide new opportunities in the regions are infrastructural and commercial.

Global Digital Signage Market: Competitive Players

The major market players in the digital signage market include Cisco Systems Inc., Hewlett-Packard Company, NEC Display Solutions Ltd., Omnivex Corporation, 3M Co., Panasonic Corporation, Samsung Electronics Co. Ltd., Winmate Communication Inc., Adflow Networks, Keywest Technology, Brightsign Llc., Broadsign International Inc., LG Display Co. Ltd., AU Optronics, Ucview Media Inc., and Onelan Ltd.

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