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Digital Trends in China 2014: Recent Press Release Updates

MarketResearchReports.Biz announces addition of new report “Digital Trends - China - June 2014” to its database

 
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Albany, NY -- (SBWIRE) -- 06/25/2014 -- MarketResearchReports.Biz presents this most up-to-date research on "Research Report On Digital Trends Market" China 2014

PCs and mobile phones are leading consumer technology product segments with high product ownership. Both segments are mature in terms of penetration, and volume growth for these categories is mainly driven by replacement and upgrades. PCs and mobile phones are also much more important to young people in their 20s. This uncovers an important implication of shifting lifestyles – young people are moving away from TV screens.

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Table of Content

Introduction

Definition
Personal computer (PC)
Mobile phone
Television (TV)
Home entertainment
Camera
Portable media player
Methodology
Abbreviations

Executive Summary

The market
Figure 1: Consumer expenditure, by sector, 2013
The consumer
The consumer – Consumer technology products – Overview
Figure 2: Technology products ownership, March 2014
The consumer – Consumer technology products – Personal computers
Figure 3: personal computer ownership, March 2014
The consumer – Consumer technology products – Mobile phones
Figure 4: Mobile phone ownership, March 2014
The consumer – Consumer technology products – Televisions
Figure 5: Television ownership, March 2014
The consumer – Consumer technology products – Home entertainment and other types of products
The consumer – Online activities
Figure 6: Online activity involvement, March 2014
The consumer – Online activities intentions
Figure 7: Online activities which consumers intend to do in the next six months, March 2014
The consumer – Consumer interaction with digital advertising
Figure 8: Digital advertising seen and clicked on, March 2014, March 2014
The consumer – Attitudes towards digital advertising
Figure 9: Attitudes towards digital advertising, March 2014
The consumer – Attitudes towards technology products and online activities
Figure 10: Attitudes towards technology products and online activities, March 2014
Key issues
The multi-screen puzzle – which devices/services will consumers use to support information flow?
What will consumers do online in future?
How could traditional industries face the challenges posing by emerging digital trends?
How can brands reach consumers through digital adverts, particularly in social spaces, without being too intrusive?
What we think

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Issues and Insights

The multi-screen puzzle – Which devices/services will consumers use to support information flow?
The facts
The implications
Figure 11: Personal computer ownership, by comparison of laptop, desktop, and tablet between 2013 and 2014, March 2014
What will consumers do online in future?
The facts
The implications
Figure 12: Online activities which consumers intend to do in the next six months, March 2014
How could traditional industries face the challenges posed by emerging digital trends?
The facts
The implications
Figure 13: Attitudes towards technology products and online activities, by online activities, March 2014
How can brands reach consumers through digital adverts, particularly in social spaces, without being too intrusive?
The facts
The implications
Figure 14: Attitudes towards digital advertising, by agreement on positive sentiment, March 2014

Trend Application

“Smarter” than ever
Wear it
The almighty online world

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Market Overview

Key points
Economy grows and income rises
Figure 15: GDP and growth rates, China, 2008-13
Figure 16: Annual per capita net income and actual growth rate of urban and rural residents in China (RMB), 2008-13
Spending on technology and communications is an important portion of cost of living
Figure 17: Consumer expenditure, by sector, 2013
Figure 18: Technology and communications share of spend, by UK, Brazil, US, and China, 2008-13
China’s online population outlook
Figure 19: National population, and number of netizens and mobile netizens, December 2013

The Consumer – Consumer Technology Products – Overview

Key points
PCs and mobile phones have high penetration in China…
Figure 20: Technology products ownership, March 2014
… and they play a more important role in young people’s lives
Figure 21: Technology products ownership, by age, March 2014
Higher income levels boost ownership of TV and other technology products
Figure 22: Technology products ownership, by monthly personal income, March 2014
A gender-balanced strategy is required
Figure 23: Technology products ownership, by gender, March 2014
Consumers tend to focus on using fewer items, while devices are increasingly multifunctional
Figure 24: Technology products ownership, by number of products, March 2013 and 2014
Income also impacts the number of technology products people own
Figure 25: Technology products ownership, by monthly personal income, by number of products, March 2014
Figure 26: Technology products ownership, by gender, age, city tier, education level, and by number of products, March 2014

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