Albany, NY -- (SBWIRE) -- 12/15/2015 -- Technology brands are eager to demonstrate that new smartphones, tablets and hybrid laptops are more practical and more powerful than ever before, as consumers become more inclined to mirror their online behaviour across all three device formats.

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Table Of Content

Overview

What you need to know
Covered in this report

Executive Summary

Consumers call time on disc players
Figure 1: Household ownership of consumer technology products, June and September 2015
Interest in smartwatches dwindling already
Figure 2: Plans to purchase or upgrade consumer technology products (at any point in the future), June and September 2015
Ultra HD TV ownership has doubled in the last year
Figure 3: Ownership of and interest in Ultra HD (4K) TVs, August 2014 and September 2015
Social media gets newsworthy
Figure 4: Online activities performed in the past three months, by generation, September 2015
User control can limit disruption
Figure 5: Attitudes towards social media advertising, September 2015
What we think

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The Consumer – What You Need to Know

Consumers call time on disc players
Interest in smartwatches dwindling already
Smartphones top of the Christmas wish list
Ultra HD TV ownership has doubled in the last year
Microsoft challenges established form factors
More consumers start to hook up their TV
Online consumers now less likely to seek out brands
Social media gets newsworthy
Over two fifths of social media users engage with ads
User control can limit disruption

Consumer Technology Products – Overview

Household ownership of consumer technology products
Figure 6: Household ownership of consumer technology products, June and September 2015
Nearly two fifths have access to more than seven different devices
Figure 7: Repertoire of household ownership of consumer technology products, September 2015
Personal ownership of consumer technology products
Figure 8: Personal ownership of consumer technology products, June and September 2015
Planned purchase or upgrade of consumer technology products
Interest in smartwatches dwindling already
Figure 9: Plans to purchase or upgrade consumer technology products (at any point in the future), June and September 2015
Smartphones top of the Christmas wish list
Figure 10: Plans to purchase or upgrade consumer technology products, by timescale, September 2015

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