The Ballantine Corporation

Direct Mail Marketing Company Reports on Super Bowl Ads


Wayne, NJ -- (SBWIRE) -- 02/27/2014 -- The television commercials aired during the Super Bowl are big money ads that become examples to the advertising executives for the year ahead. Ballantine Corporation reviewed some of the leading Super Bowls ads to outline the good, bad and ugly in these marketing endeavors.

In They Paid $4m For That? Super Bowl Ads in Review, Ballantine Corporation reveals company spend a whopping $4m for a 30-second ad during the Super Bowl. This is considered marketing prime time and could take up a large chunk of a business' marketing budget. In some instances, it might be more productive to invest in more direct marketing campaigns rather than one glossy ad.

Ballantine Corporation outlines some of the more popular ads aired during the Super Bowl and analyzes their effectiveness on several levels. The ads are reviewed based on being strategic, memorable and persuasive as well as whether they are intrusive, lasting and specific to the brand. For example, only Anheuser-Busch could air a Puppy Love commercial featuring the famous Clydesdales. Another ad deemed to be effective was the GoDaddy Bodybuilder commercial.

Along with the good ads, there were a few that definitely needed to be improved or refocused. Ballantine Corporation considered ads from leading companies such as Kia and Dannon Oikos. An honorable mention was give to Chobani. While Super Bowl ads definitely grab attention, there are many factors to consider when business develop a compelling marketing campaign with staying power.

About Ballantine Corporation
The Ballantine Corporation offers direct mail services including printing, mailing and personalized URL's. The business has been family-owned since 1966 .

Contact Info:
1700 State Route 23
Wayne, NJ 07470