Boston, MA -- (SBWIRE) -- 02/28/2013 -- Beauty and personal care products remain the most popular category within direct selling in Poland. The main factor fuelling sales in the environment is the well-established position of Avon Cosmetics Polska Sp zoo and Oriflame Poland Sp zoo, both specialising in beauty and personal care. Both brands, ie Avon and Oriflame, enjoy a high level of consumer loyalty, particularly among Polish women. Sales are being driven by regular new product developments, as well as frequent price promotions. In...
Euromonitor International's Direct Selling in Poland report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
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Product coverage: Apparel Direct Selling, Beauty and Personal Care Direct Selling, Consumer Appliances Direct Selling, Consumer Electronics and Video Games Hardware Direct Selling, Consumer Healthcare Direct Selling, Food and Drink Direct Selling, Furniture and Homewares Direct Selling, Home Care Direct Selling, Home Improvement and Gardening Direct Selling, Media Products Direct Selling, Other Direct Selling, Toys and Games Direct Selling.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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- Get a detailed picture of the Direct Selling market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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