Boston, MA -- (SBWIRE) -- 05/29/2014 -- Dishwashers in Germany recorded healthy current value growth in 2013, as the category saw a major shift towards water- and energy-efficient devices, with minimal water consumption of 7-litres per rinsing cycle. However, despite the trend towards energy- and water-saving devices, many consumers were reluctant to purchase an upgraded model. This was mainly due to the fact that dishwashers is a mature and saturated category, and apart from energy- and water-saving features, the category did not see many innovative developments during 2013.
BSH Bosch & Siemens Hausgerate remained the leading player in dishwashers in Germany in 2013, with a high volume share. BSH markets its products under a range of different brands in Germany, including Bosch, Siemens, Neff and Gaggenau. Second in dishwashers in 2013 was Electrolux, although it held a much smaller volume share than BSH. Electrolux was closely followed by Whirlpool Corp in 2013.
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Dishwashers in Germany is expected to see a stagnant volume performance in the forecast period 2013-2018. The projected sluggish growth of dishwashers over the forecast period has to be partially attributed to the expected decline in new dwellings in the country. Built-in dishwashers is expected to account for more than an 78% volume share in 2018 in Germany. The decline in new dwellings in Germany, with an expected decrease in demand for built-in dishwashers, will therefore have a direct negative impact on overall volume sales of dishwashers.
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The Dishwashers in Germany market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
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- How has this high unit price, low global penetration category been affected by recessionary pressure?
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