Boston, MA -- (SBWIRE) -- 02/12/2015 -- Despite the relatively high level of dishwasher penetration in Sweden, many consumers continue to wash dishes by hand. This is something manufacturers are seeking to address in new product developments, by citing the waste of time, energy and water when washing dishes by hand. The 2014 launch of Electrolux RealLife is an example of this development. The new dishwasher is specifically designed to accommodate the washing of wine glasses, chefs knives, large plates, baking trays, etc, which are typically washed by hand.

Competitive Landscape

BSH Home Appliances leads dishwashers with a 29% share of retail volume sales in 2014. This represents a slight share decrease on 2013. The company is the NBO of the Bosch and Siemens brands, which are widely distributed and recognised in the market. The brands have gained the respect of consumers, in terms of quality, reliability and value for money. The strength of the Bosch and Siemens brands are integral to the ability of BSH Home Appliances to maintain its leading position. This is supported by a constant stream of new innovation and product launches that keep the company at the forefront of dishwashers in Sweden.

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Industry Prospects

Energy-efficiency and subsequent cost-savings will remain the most important sales argument for new product launches and innovations, certainly in the early forecast period. Smart dishwashers are beginning to emerge, but their development is primarily manufacturer rather than consumer driven. However, trade sources believe that once the pricing points of smart appliances stabilise, the advantages they are offer in terms of convenience and efficiency will find mass-market appeal.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Dishwashers industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dishwashers industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dishwashers in Sweden market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Dishwashers in Sweden?
- What are the major brands in Sweden?
- How has this high unit price, low global penetration category been affected by recessionary pressure?
- Is there a trend to slimline machines in Sweden?

Reasons to Get this Report

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