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Dishwashers in Thailand - New Market Research Report

New Consumer Goods market report from Euromonitor International: "Dishwashers in Thailand"


Boston, MA -- (SBWIRE) -- 10/10/2014 -- Dishwashers are being accepted and used by Thai consumers more than in the past, but are still not particularly popular compared with other consumer appliances. In comparing between built-in and freestanding models, built-in models are popular in high-end condominiums and houses as part of their d?cor, functionality and convenience. Thai people believe it is much easier to wash dishes by hand. In order to wash dishes by machine, the dishes must be rinsed with water or cleaned with paper in the first place, and then put into the dishwasher, which makes it even more difficult. Consumer groups who prefer to use a dishwasher as part of their convenient and luxurious lifestyle are those who have lived abroad for a long time, expatriates, restaurants and hotels.

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Competitive Landscape:

Electrolux Thailand was the leading company in dishwashers in 2013, with a 30% share, followed by Bosch & Siemens Home Appliances and Smeg. From its aggressive move in terms of discount programmes to gain the position as leader in 2012, promotional campaigns and the price competition remained similar in 2013. Electrolux has a long brand reputation in kitchen and other home appliances.

Industry Prospects:

The volume growth of dishwashers is forecast to slow to a CAGR of 7% in the forecast period. The trend of using dishwashers will remain unpopular, and Thai people will still prefer to hand wash dishes. Thai students from overseas and foreigners who stay in Thailand for a long time may still be attracted to dishwashers, and these factors could maintain its growth.

Report Overview:

Discover the latest market trends and uncover sources of future market growth for the Dishwashers industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dishwashers industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dishwashers in Thailand market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Dishwashers in Thailand?
- What are the major brands in Thailand?
- How has this high unit price, low global penetration category been affected by recessionary pressure?
- Is there a trend to slimline machines in Thailand?

Reasons to Get this Report:

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Built-in Dishwashers, Freestanding Dishwashers.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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