Boston, MA -- (SBWIRE) -- 06/25/2014 -- In 2013 there were several important new launches within dishwashing as manufacturers looked to mitigate and possibly reverse the decline in volume sales seen in recent years. Producers are thus launching new innovative products with a focus on those with a stronger cleaning and degreasing impact. These launches are heavily supported by marketing activities, especially TV commercials.

Competitive Landscape

Procter & Gamble led dishwashing sales in 2013 with a retail value share of 38% and was followed by Henkel Srbija (23%) and Beohemija (17%). Procter & Gamble markets the popular Fairy brand, which accounted for 38% of overall dishwashing value sales and 41% of hand dishwashing value sales in 2013. The success of the brand can be attributed to a very good price-quality ratio, excellent distribution, strong advertising and the constant launch of new products.

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Industry Prospects

Over the forecast period, the main factor influencing dishwashing in Serbia will be changing lifestyle trends. For example, the fact that the pace of modern life is increasing means consumers have less time for preparing food in general and, specifically, for washing dishes. Furthermore, as economic conditions in the country get better, more people will be able to afford a dishwashing machine. These factors will, of course, favour automatic dishwashing sales, and forecast growth projections reflect this.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Dishwashing industry in Serbia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dishwashing industry in Serbia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dishwashing in Serbia market research report includes:

- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Dishwashing in Serbia?
- What are the major brands in Serbia?
- What is the dishwasher penetration rate in Serbia?
- What are the key new product launches in the dishwashing products market?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

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