Boston, MA -- (SBWIRE) -- 08/21/2014 -- In 2013, hand dishwashing continued to be the major category in dishwashing. Its products have become popular and essential in every household, including those in both rural and urban areas, thanks to improvements in living standards and hygiene-awareness. Moreover, manufacturers with their marketing and advertising have helped consumers understand more about the benefits of using dishwashing products, such as their friendliness to their skin and health, in contrast with powder detergents. In addition, manufacturers have been paying more attention to developing different package types, sizes and models, such as Sunlight, My Hao and some private label lines. The main purpose is to attract more Vietnamese consumers and give them more suitable and cheaper choices.

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Competitive Landscape

In 2013, Unilever continued to lead the dishwashing with a 56% retail value share, thanks to its successful marketing activities and new product developments such as Sunlight Green Tea, Sunlight Lemon and Sunlight Active Gel in 2012. Sunlight is a trustworthy brand name in dishwashing toward the end of review period, known for its strong cleaning power but not being harmful to hands. Moreover, understanding the hassles of washing plastic dishes, Unilever made a short video to advertise the new Sunlight product as possessing strong cleaning power, which can easily wash away oil and eliminate stubborn unpleasant smells on plastic dishes.

Industry Prospects

Over the review period, dishwashing products, especially hand dishwashing products, became prerequisites for every family, thanks to the development of technology and rising living standards. The trend is expected to lead more domestic manufacturers to pay more attention to developing new products and intensive promotional activities in an effort to gain value share from the category leader. Furthermore, more and more Vietnamese consumers want to use local brands, not only because of their cheaper prices but also to support the campaign 'Vietnamese use Vietnamese goods'. It is expected that there will be strong competition among international and domestic manufacturers in dishwashing over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Dishwashing industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dishwashing industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dishwashing in Vietnam market research report includes:

- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Dishwashing in Vietnam?
- What are the major brands in Vietnam?
- What is the dishwasher penetration rate in Vietnam?
- What are the key new product launches in the dishwashing products market?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Automatic Dishwashing, Hand Dishwashing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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