Edison, NJ -- (SBWIRE) -- 04/29/2021 -- According to the MIT Technology Review, around 12 million people have had DNA analyzed with direct-to-consumer genetic genealogy tests. Out of these, most people are from the U.S., which suggests that around 1 in 25 American adults now have access to personal genetic data. These are factors are expected to contribute significantly to market growth.

Major Key Players of the DNA Test Kits Market are:
Ancestry, 23andMe, Inc., MyHeritage Ltd., Gene by Gene, Ltd., Living DNA Ltd., Full Genomes Corporation, Inc, Helix OpCo LLC, Veritas , FitnessGenes, and HomeDNA.com, among others.

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Other factors including reasonable prices of the DNA kit tests that have a significant impact on both companies as well as research laboratories processing samples are also fueling market growth. For instance, key industry players such as 23andMe, Inc., Ancestry, MyHeritage Ltd., and Living DNA offer DNA test kits that range between US$69 and US$199, contributing to market growth with more and more people getting access to the DNA test kits for varied applications.

The DNA Test Kits Market is segmented on the basis of Types, Application and region
Major Types of DNA Test Kits Market covered are:
- Saliva
- Cheek Swab

Major Applications of DNA Test Kits Market covered are:
- Health & Fitness
- Diet & Nutrition
- Ancestry Testing
- Disease Risk Assessment

Privacy concerns associated with genetic data of consumers and the lack of professional genetic counseling are factors hampering DNA test kits market growth. Protection of genetic information saved on private servers of companies has threats from hacking, which poses a major challenge in the industry. There is a lot to be known about the genetic study but people are getting such knowledge through the internet, further having a negative impact on market growth. Moreover, there is a need for professional genetic counselors that will properly guide and provide full and correct knowledge about the genetic study.

Research objectives:-
– To study and analyze the global DNA Test Kits consumption (value & volume) by key regions/countries, product type and application, history data.
– To understand the structure of the DNA Test Kits market by identifying its various sub-segments.
– Focuses on the key global DNA Test Kits manufacturers, to define, describe and analyze the sales volume, value, market share, market competitive landscape, SWOT analysis, and development plans in the next few years.
– To analyze the DNA Test Kits with respect to individual growth trends, future prospects, and their contribution to the total market.
– To share detailed information about the key factors influencing the growth of the market (growth potential, opportunities, drivers, industry-specific challenges and risks).

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Table of Contents
1. INTRODUCTION
1. Market Definition
2. Market Classification
3. Geographic Scope
4. Years Considered for the Study: Historical Years – 2016 & 2017; Base Year – 2018; Forecast Years – 2019 to 2030
5. Currency Used
2. RESEARCH METHODOLOGY
1. Research Framework
2. Data Collection Technique
3. Data Sources
4. Market Estimation Methodology
5. Data Validation and Triangulation
3. ABSTRACT OF THE STUDY
4. MARKET DYNAMICS ASSESSMENT
1. Overview
2. Drivers
3. Barriers/Challenges
4. Opportunities
5. GLOBAL DNA TEST KITS MARKET - ANALYSIS & FORECAST, BY SAMPLE TYPE
1. Saliva
2. Cheek Swab
3. Other samples
6. GLOBAL DNA TEST KITS MARKET - ANALYSIS & FORECAST, BY APPLICATION
1. Health & Fitness
2. Diet & Nutrition
3. Ancestry Testing
4. Disease Risk Assessment
5. Other Applications
7. GLOBAL DNA TEST KITS MARKET - ANALYSIS & FORECAST, BY REGION
1. North America DNA Test Kits Market
2. Europe DNA Test Kits Market
3. Asia Pacific DNA Test Kits Market
4. Rest of the World (ROW) DNA Test Kits Market
8. COMPETITIVE LANDSCAPE
1. Key Players & Their Competitive Positioning (2018)
2. Key Strategies Assessment
1. New Product Launches
2. Merger & Acquisitions
3. Expansions
4. Agreements, Collaborations, & Partnerships
5. Other Strategies
9. COMPANY PROFILES (Business Overview, Products Offered, Financial Performance*, Recent Developments)
1. Ancestry
2. 23andMe, Inc.
3. MyHeritage Ltd.
4. Gene by Gene, Ltd.
5. Living DNA Ltd.
6. National Geographic Partners LLC
7. Helix OpCo LLC
8. Veritas
9. FitnessGenes
10. DNAfit
*Financial details might not be captured in case of privately-held companies or for companies that do not report this information in public domain

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In the end, DNA Test Kits industry report specifics the major regions, market scenarios with the product price, volume, supply, revenue, production, and market growth rate, demand, forecast and so on. This report also presents SWOT analysis, investment feasibility analysis, and investment return analysis.

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