Boston, MA -- (SBWIRE) -- 09/09/2014 -- With rising disposable incomes and climbing consumer sophistication, pet owners in China are willing to spend more on their pet dogs, resulting in much stronger value growth than volume growth in 2013. Dog owners are not only concerned about dog food, but also the overall health status to be brought about by the dog food. As a result, dog food with natural ingredients or without additives or preservatives seems to be more popular.

Competitive Landscape

Overall, dog food remained competitive in 2013, with leading players further consolidating their value shares with their far-reaching branding, reliable product quality and widespread distribution. International players, Royal Canin Au Yu (Shanghai) Pet Food Co Ltd, Nestle (China) Ltd and Mars Foods (China) Co Ltd, took the top three positions in dog food in 2013, together accounting for 56% of total value sales, thanks to their earlier debuts and high brand awareness among local consumers.

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Industry Prospects

Dog food is expected to witness a volume CAGR of 8% and a value CAGR at constant 2014 prices of 10% in the forecast period, driven mainly by the steadily growing dog population and the increasing adoption of prepared dog food among local consumers. With steadily increasing disposable incomes, consumers are also likely to trade up to better dog food for the overall benefit of their pets.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in China market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Dog Food in China?
- What are the major brands in China?
- How fast are consumers trading up to prepared dog food?
- How have pet specialists fared in recent years?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Dog Treats and Mixers, Dry Dog Food, Wet Dog Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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