Boston, MA -- (SBWIRE) -- 12/08/2014 -- Dogs continued to play an important role within German society in 2013-2014. Not only are these pets often valued and treated as family members, considered great companions and man's best friend, they also play an increasingly important part in functional positions. This includes being a guide dog, helping disabled people, serving pedagogic purposes in schools and homes, or aiding in supporting and guarding positions for security companies, police or private homes. In order to maintain the health and well being of their beloved dogs and helpers, consumers keep driving the trends of premiumisation and functional food, thereby also increasing the growth potential in dog food in 2013-2014.

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Competitive Landscape

With a value share of 32% in 2013, Mars Deutschland maintained such a strong leading position in dog food in Germany that none of the main competitors is likely to catch it up within the short term, despite their dynamic development in 2013. Together with second ranked branded pet food manufacturer Nestl? Purina, Mars continued to lead dog food with a combined value share of 40%; a share which is even likely to increase over the forecast period, in spite of the growing competition, especially from private label producers such as Fressnapf.

Industry Prospects

Dogs are, and most likely always will be, an integral part of German families and society, as suggested by the growing dog population and services evolving around dogs. As many organisations and facilities are trying to loosen regulations and improve conditions for dog owners, especially those with guide dogs and aid dogs, as well as dogs in functional positions such as guard dogs and bomb sniffing dogs, for example, their significance and position, as well as their numbers, are expected to keep growing over the forecast period. The need and demand for sophistication and health-promoting qualities in dog food will increase alongside.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in Germany market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Dog Food in Germany?
- What are the major brands in Germany?
- How fast are consumers trading up to prepared dog food?
- How have pet specialists fared in recent years?

Reasons to Get This Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

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