Fast Market Research recommends "Dog Food in the Netherlands" from Euromonitor International, now available
Boston, MA -- (SBWIRE) -- 11/17/2014 -- Dog food recorded a healthy performance in the Netherlands during 2013. Dry dog food remains the most popular dog food category in the Netherlands and this helped it to register higher volume growth than wet dog food during 2013. However, both wet dog food and dry dog food registered positive growth in value terms over the course of the year. Wet dog food is considered to be more premium than dry dog food and thus carries a higher unit price.
Nestle Purina Petcare Nederland BV led dog food in 2013, followed by another multinational company, Mars Petfood. Each of these companies, however, struggled to maintain their respective value shares in 2013 as retailers offering private label dog food and local manufacturers such as Prins Petfoods continued to enjoy positive growth. Nevertheless, both of these leading multinational companies continued to invest in advertising and distribution in order to strengthen their respective positions towards the end of the review period. Mars Petfood focused on promoting a handful of very strong brands rather than a higher number of smaller brands. The Nutro brand, which the company acquired in 2008, remains its best performing brand in dog food as it offers natural and high-quality dog food which contains no additives.
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Overall, dog food is expected to record positive value growth in constant 2014 terms over the forecast period. Both dry dog food and wet dog food are set to record similar value growth rates, although dry dog food is set to marginally outperform wet dog food. Although wet dog food is particularly popular among the increasing number of Dutch dog owners who favour small dogs, the Netherlands famously price-sensitive consumers have come to realise that dry dog food offers them more value for their money in terms of nutritional value. The launch of so-called soft dog food under the Heart Breakers brand by Vitakraft towards the end of the review period is expected to create a new dog food category which offers consumers the advantages of both dry dog food and wet dog food.
Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Netherlands with research from Euromonitor's team of in-country analysts.
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The Dog Food in Netherlands market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Dog Food in Netherlands?
- What are the major brands in Netherlands?
- How fast are consumers trading up to prepared dog food?
- How have pet specialists fared in recent years?
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