New York, NY -- (SBWIRE) -- 03/28/2014 -- Dr. Daryl D. Green has completed his study on ballroom dancing in the Knoxville area mainly focusing on the growth opportunities for ballroom dancing and dancing studios. After extensive research he has concluded that most dance studios in the area are relatively the same size, offer similar services, have comparable pricing, and can easily be substituted with another entertainment option. His judgment is that most studios have overlooked the tremendous opportunities of marketing to the minority communities. Dr. Green argues that Knoxville is not the exceptions. Most dance studios have underestimated competitive advantages of a more diverse dance studio.
The basic purpose of Dr. Daryl D. Green’s study is to highlight the importance of distinctive branding and competitive advantages in the ballroom dancing studio business, much like any other type of business Ballroom Dancing Studios need to recognize their conventional ways of doing business are no longer providing the type of growth they need to sustain themselves in these turbulent economic times.
Customers are more conscious now of how and where they choose to spend their money and with a large variety of options available to them it is vital for the dance studios to understand the needs of their market and where new potential of doing business lies.
In his study Dr. Green shares with readers his 7 ways to attract more diversity in the ballroom dancing. After studding the past trends Dr. Green foresees a surge in the popularity of ballroom dancing in the future and at present mainly due to the various dancing shows on offer on television. The popularity of these shows is testament to the interest people are taking in ballroom dancing. Unfortunately, it is the ballroom dancing studios are missing out on the potential business opportunities because of the demographic blind spots they may have when marketing their services to the people.
Dr. Daryl Green has observed that typically dance studios limit their marketing to demographic of white individuals aged from 25 to 64 and as a result most of the dance studios have the to fight for the same limited market which diminishes their chances of growth and profitability which they so desperately crave. To tackle this problem Dr. Daryl D. Green suggests that studio overcome their restrictive approach towards marketing their services and find ways to target the various demographic minorities.
About Daryl Green
Dr. Daryl Green has done extensive research on cultural issues impacting today and future leaders. He is an author of several books including Job Strategies for the 21st Century and Breaking Organizational Ties: How to Have a More Fulfilled Life in Your Current Job.
For more information, please contact him at www.darylgreen.org.