Augmented reality is still under progressive stage and focuses on wearable technology like goggles, contact lens, and so on which will be commonly used in future. Many research and developments are taking place in application areas such as healthcare, education, military, enterprise, and so on.
Pune, India -- (SBWIRE) -- 10/23/2015 -- Augmented reality is a thriving technology where digital data merge with real world. This technology superimposes the real world with computer generated data which completely changes the user experience. It changes what we hear, feel and see. The AR technology uses virtual reality to amend with the real world. Augmented reality and virtual reality have can offer many wide range of emerging application.
The AR technology has shown ubiquitous growth in mobile phone technology featured with a camera and a GPS (Global Positioning System) which allow the users to experience the technology beyond their anticipation. By 2015, the AR technology will be widely used in the education field for advanced learning and for teaching technologies. The augmented reality and virtual reality technology will be used to contribute to the projects with smart innovations in future due to its great fascination and potential.
Browse 86 market data tables and 39 figures spread through 254 pages and in-depth TOC on "Augmented Reality & Virtual Reality Market
The overall augmented reality and virtual reality market is segmented into four major segments namely: AR & VR components and sensors, AR & VR technology, AR & VR application, and geography. All the major segments are further segmented into sub segments. All the segments and sub segments are separately described in the report.
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Global dedicated devices augmented reality market is expected to reach $659.98 million by 2018, whereas the immersive virtual reality market is expected to reach $407.51 million by 2018. The mobile based augmented reality and non-immersive virtual reality market analysis is done separately to maintain the mutual exclusiveness of data sets.
By technology:
The technology segment is divided by AR and VR technologies. For augmented reality, it is classified into three types: mobile device based, wearable type, and video spatial display type of technology. On the other hand, for the virtual reality, the segmentation is done based on the level of immersion. The virtual reality technology is classified into three types: non immersive, semi immersive, and fully immersive micro segments.
By components and sensors:
The component and sensor market for AR and VR are also covered in the report. Components such as: displays, gloves, head gears, processors, engines, and so on are taken into account. Sensors are required at the input side of the system. They are usually used to detect the position, location, and orientation of user. Thus, mostly position-related sensors such as accelerometer, gyroscope, and magnetometer are used. Image sensor is also required to capture the real world in the device.
By application:
The application chapter includes various applications such as: automotive, e-commerce and retail, marketing, medical, military and defense, and education. Among the mentioned applications, e-commerce and military are the ones seeing maximum penetration currently. However, other applications are expected to emerge rapidly by the year 2015.
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Major companies in this market are Total Immersion (U.S.), Qualcomm Inc. (U.S.), Metaio GmbH (Germany), Oculus VR, Inc. (U.S.), Vuzix Corporation (U.S.), and Eon Reality, Inc. (U.S.).
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