A new cloud-based platform to assist healthcare systems in formulary management and use of preferred brands in various therapeutic categories was launched today, powered by the iEnvision Group, LLC.
Silicon Valley, CA -- (SBWIRE) -- 01/27/2014 -- The iEnvision Group, LLC, a pharmaceutical consulting / marketing company, based in the Silicon Valley of N. California, announced today its OFFICIAL launch of its new, innovative drug formulary platform, MyVirtualFormulary.com (MVF) . This virtual, novel, cloud-based platform enables Physicians, Physician Assistants and Nurse Practitioners access to current pharmaceutical information online anytime they need, without having to wait for a pharmaceutical representative or be interrupted in their office by a telemarketer. The physician can request samples, ask to attend an informational program, report to the pharmaceutical company any adverse events, view regulatory approved product presentations, analyze clinical information, and much more. Both platforms can be accessed by any computer, iPad, iPhone or Android / Microsoft / Google operating devices, all on the customers schedule, 24/7/365. Virtually anything that a live sales representative can do, MyVirtualSalesRep.com can do better and more efficiently.
Additionally, health systems can find the MVF platform extremely helpful in formulary management. Everything a provider would need, from a health systems pharmacy department can be found here. Further, more cost-effective drugs are featured, in various therapeutic categories, via a portal, giving the health provider an unobtrusive reason to utilize the “preferred” drug instead. The concept has been in the making for years. Just recently the platform had gone through extensive testing, guaranteeing smooth operation and complete security. With that being said, the developers of this innovative new platform had two things in mind. First they heard from many physicians who simply said they did not have enough time to meet with pharmaceutical sales representatives, during office hours. These health providers said they needed the time for their patients. Further many health systems have closed their doors to sales representatives, which shown in many instances, health providers were not up to date on many new indications, dosages or side effect warnings, including black box warnings. Needs that MVF can easily fill.
In the fast changing medical world the old model of relationship selling is collapsing. MyVirtualSalesRep.com is intended to fill that void and be the new model for pharmaceutical promotion in the 21st Century. This system is a win-win for both the medical professional and pharmaceutical manufacturer. Physicians gain valuable prescribing information while the manufacturers gain unopposed access with their customers, staying within legal and regulatory parameters. On the other side, pharmaceutical companies have a constant stream of data coming back to them, enabling them to cover vacant territories, gaining coverage for a new product launch, announcing a formulary win or just supplying exposure to that brand that has been placed in harvest mode.
According to the consulting Director of IEG LLP, Physician Advisory Board, and President, CPR Inc.
“To compete successfully, Health systems must optimize patient outcomes and reduce cost of its formulary. In order for this to occur, prescriber behaviors must change. MVF offers a novel approach for managing high cost formulary products, while gathering essential drug utilization data in this high pressured environment”.
John Marlow, MD, President, CPR Inc.
Those healthcare providers who have seen MyVirtualSalesRep.com and MyVirtualFormulary.com in focus groups were struck by their ease of use and found various methods of their own use for the platforms. This new approach to product promotion goes beyond the current channels of marketing and takes sales to yet another level!
To learn more about these innovative new platforms, please visit the company’s website at http://www.ienvisiongroup.com. Visitors to the site can gain access to a short demo of MyVirtualSalesRep.com.
Media Relations: iEnvision Group, LLC 1.888.721.0255 x890 Attn: Ms. Dana Hudson
MyVirtualSalesRep.com™ and MyVirtualFormulary.com™, both powered by the iEnvision Group, LLC. Both of these platforms hold trademarks and a patent thru the US Govt. Patent Office, Washington DC, 2012.
IEG LLC and its platforms, MyVirtualSalesRep.com and MyVirtualFormulary.com are patent protected, trademarked, cloud-based programs. Any type of copying websites and programs without written and approved consent is an infringement on IEG and its partners.
About iEnvision Group, LLC:
iEnvision Group, LLC is a marketing / consultant company for the pharmaceutical / healthcare industries, based in the Silicon Valley of N. California, which powers the platforms, MyVirtualSalesRep.com and its newest, MyVirtualFormulary.com (MVF). MVF is designed to assist healthcare systems in the management and utilization of drug formularies by encouraging use of preferred brands on that formulary and supplying support materials for those preferred brands that a prescriber may utilize. That is why the iEnvision Group, LLC says ... We deliver your message to the forefront of your customers mind!