Love Can Initiative

Eden Sassoon Cycles to Change Lives for the Love Can Initiative in Support of America's Children


Ridgefield, CT -- (SBWIRE) -- 02/24/2014 -- Eden Sassoon supports the Love Can Initiative, helping American children living in poverty. Daughter of the legendary Vidal Sassoon, Sassoon keeps the legacy alive with her enormously successful businesses. She is owner of fitness studio Pilates Plus By Eden Sassoon and Finishing studio EDEN by Eden Sassoon. Sassoon presents the fundraising cycle event Monday, March 3, 2014 at the SoulCycle location on 8570 Sunset Boulevard, West Hollywood, California. Participants will strengthen their core, add life to their soul and make a difference in the life of a child. For tickets and information, please visit

The Love Can Initiative is a non-profit organization that unites people to spread love throughout the United States for children in need. The Love Can Initiative was founded on the principle that no child should have to suffer from lack of anything. Influential people are asked to help build awareness and to be a part of the solution that no child should be left uncared for, untreated from treatable illnesses or lack of nutrition, a warm bed or education that can improve the quality of life around them. Director of the Love Can Initiative, Andy Tsagaris is the visionary behind the organization. He has developed national media campaigns; photographed many notable faces in business, music, television, comedy, film, fashion, and sports; published work and editorials in national magazines.

According to the U.S. Census Bureau, more than 146 million Americans are either "poor" or "low income". That is nearly half of America. Today, 22 percent of all children in the United States are living in poverty. The Love Can Initiative mission is to provide the basic necessities for the life of a child. To encourage the spirit of community and understanding among people from diverse cultures, races and religions.

How to help: Go shopping at Shop For Your Cause. Support the cause, visit and help build awareness. Spread the word about the Love Can Initiative and post the link on your social media page (Facebook, Twitter, blog.) Learn more about the facts of U.S poverty and children in need. Initiative news, updates and public service announcements are available regularly on Facebook, Twitter, and YouTube.