Linkoping, Sweden -- (SBWIRE) -- 09/20/2012 -- One of the most notable business trends of the last 20 years has been increased consumer awareness when it comes to natural products. People care more than ever before about what they put in, or on their bodies. Affluent consumers want to be sure that the products they buy are ethically sourced and safe. No business that markets directly to consumers has avoided this, and the cosmetic industry is no different. The growing trend for natural mineral make up, free from unnatural additives, exemplifies this.
One company that has made big waves in the mineral make up world is Edona. This cosmetics company isn’t the first to bring to market a line of all natural mineral make up, but it is the first to sell it at a reasonable price that the ordinary consumer can afford. Edona are gaining a huge reputation, and look set to drive the mineral make up trend deep into the heart of the mainstream. The company is Swedish, but all of their aptly named mineralmakeup products have been formulated in the UK.
Their product range includes foundation, concealer, bronzer, blush, lip-gloss, lipstick, nail polish, eyeliner, eye pencils, mascara, eyebrow powder and eye shadows. Each product comes in a very wide range of different shades to suit every complexion.
As well as their high quality make up, the company also pride themselves on excellent customer service. They have a policy of answering every email within 24 hours, and they offer free shipment for any orders above 400 SEK, which is around $60 USD.
A spokesperson for the site said: “We think everyone should be able to wear all natural make up products that don’t contain a scary shopping list of potentially harmful chemicals. Though an intensive development process, we have created a range of mineral make up that isn’t just beautiful, it’s also affordable. We couldn’t justify charging the massive premiums that our competitors do when we can create a product that is of equal quality but costs much less. We’ve also avoided the use of bismuth oxychloride, which can often cause problems for people with sensitive skin. We’ve taken every step possible to create the perfect mineral make up to bring out your natural beauty.”
Edona.Se is a Swedish ecommerce company specializing in all natural mineral cosmetics that are produced in the UK. Their branded products are now available across Europe.
For more information please visit http://www.Edona.Se