Rampant marketing strategies becoming a necessity to maintain a dominant position in the market, says RNCOS.
Noida, UP -- (SBWIRE) -- 10/09/2014 -- Skin care segment has been one of the fastest growing segments in the Indian beauty industry, as people are giving more importance to the branded products with rising awareness and affordability. Today, people are increasingly shifting towards more customized skin care solutions, which have resulted in higher revenue contribution from skin care to the overall cosmetic market. According to a new report by RNCOS, “Indian Skin Care Market Outlook 2018”, players like HUL, etc. are enacting first mover advantage by adopting several unique strategies. They are coming up with never seen before products to capture consumer attention and build their client base. The rapid introduction of products by the Company has helped them to remain the dominant player in skin care category.
According to our report, major giants in the skin care cosmetic industry are adopting effective strategies to counter the moves of its competitors. For instance, companies like HUL, offer promotions and discounts to boost volumes and shield their market share. Further, some players reach rural markets through radio channels where promotional campaigns and mass or print media is comparatively weaker, in order to create awareness amongst larger audience. With the growing competition in the market and advances in product portfolios offered by the companies, more marketing strategies are expected to be adopted by players in the future.
The report “Indian Skin Care Market Outlook 2018”, covers the current and future market for the skin care industry in India. The report has been divided into various segments - creams & lotions, talcum powder and facewash. In order to tap the demand prospect of various segments in skin care market, we have portrayed the current and future market till 2018 for each of these segments. Besides, in order to assess the regional demand of skin care industry, we have provided the current and future market till 2018 of all these segments. In addition, the report covers a section on the trends prevailing in the industry. Further, a competitive landscape covering business overview, recent developments & SWOT analysis of major players have also been covered.
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RNCOS is a leading industry research and consultancy firm incorporated in 2002. As a pioneer in syndicate market research, our vision is to be a global leader in the industry research space by providing research reports and actionable insights to companies across a range of industries such as Healthcare, IT and Telecom and Retail etc. We offer comprehensive industry research studies, bespoke research and consultancy services to Fortune 1000, Trade associations, and Government agencies worldwide.