The U.S. accounted for more than two-fifths of the market share growing at a significant CAGR of 17.4%.
Portland, OR -- (SBWIRE) -- 05/29/2018 -- The global electronic cigarette market was valued at $8,610 million in 2016, and is projected to reach $26,839 million by 2023, registering a CAGR of 17.4% from 2017 to 2023. In 2016, the modular product type accounted for more than half of the share in global market.
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Electronic cigarette provides consumers with smoke & ash less vaping, which makes it socially acceptable and thus are safer than tobacco cigarettes. This is expected to boost the growth of the electronic cigarette market.
An electronic cigarette is a handheld device that tries to create the feeling of tobacco smoking. It is a battery-operated device, which heats a liquid to generate an aerosol, commonly called a vapor, for the user to inhale. The liquid inside the electronic cigarette is usually made of nicotine, propylene glycol, glycerin, or other flavorings. There are different types of electronic cigarettes available in the market, which includes modular, rechargeable, and disposable.
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Countries such as China and India consist of large smoking population, which look out for tobacco alternatives. Thus, untapped market in emerging economies may open new avenues for the manufacturers of electronic cigarette. Whereas, prohibition on sales, promotion, and distribution of electronic cigarette in various countries and implementation of strict legal framework hampers the market growth.
Asia-Pacific and LAMEA collectively contributed approximately one-fifth share of the global market in 2016.
The key players profiled in the report include Altria Group, British American Tobacco, Imperial Brands, International Vapor Group, Japan Tobacco, Nicotek Llc, Njoy Inc., Philip Morris International Inc., Reynolds American Inc., and Vmr Flavours Llc.