Albany, NY -- (SBWIRE) -- 12/09/2014 -- The report on 'Electronic Cigarette Market - Global Industry Analysis, Size, Share, Growth, Trends And Forecast, 2013 - 2019' provides an in-depth study of battery-powered liquid-nicotine-based devices that are increasingly used as an alternative to conventional cigarettes. The report analyzes what the future of the e-cigarette market holds, especially since smoking in public places is witnessing a widespread ban.

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This report offers authoritative insights that are clearly depicted with the use of descriptive as well as graphical methods. The report has been prepared using proven and accepted analysis tools such as Porter's five forces model, value chain analysis, and SWOT analysis, among others. This latest offering from Transparency Market Research is ideal for both new and existing players in the e-cigarettes market the world over. It studies the existing market trends, possibilities of new trends evolving within this market, along with potential threats and growth-inducers. Nearly all macro and micro factors that are integral to the decision-making and strategy design of market players feature in this in-depth market research report.

Market overview

There has been a proliferation in the usage of e-cigarettes following a ban on public smoking across several countries worldwide. E-cigarettes are gaining popularity as an alternative to conventional tobacco-filled cigarettes. These slender, battery-operated devices contain liquid nicotine dissolved in a propylene glycol and water solution. Though they look identical to traditional cigarettes, they are regarded as being less harmful to health than their conventional counterparts. Moreover, e-cigarettes are sold in a myriad of flavors including but not limited to: strawberry, chocolate, pina colada, and others.

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There are a variety of factors that have contributed to the growth of the e-cigarette market. Some of these include: a ban on public smoking, an intensification of anti-smoking campaigns, a growing awareness about the ill-effects of smoking, rising prices of conventional cigarettes, and so on. But, there are a number of factors that have dealt a blow to the e-cigarettes market in the recent past. For instance, these devices have been banned in countries such as Brazil and Mexico; the claims of comparatively lower health damage of e-cigarette makers have not been entirely validated. These factors have restrained growth in the e-cigarette market.

This report features a number of leading market players in its Company Profiles section. These include: British American Tobacco, Njoy, Reynolds American, Nicotek, Vapor, Altria, and Lorillard.

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