Beijing, China -- (SBWIRE) -- 06/27/2018 -- Beijing Zhao Hua is a cultural communication company whose mission is to assist organizations and companies with their brand strategies and public relation implementation. The company provides professional services , such as promotion strategy, event planning, E-marketing and new media marketing.
Screen printing is called universal printing, widely used in a wide range of fields. At present, Europe is a relatively developed area in the world. Europe in the early 80 s net printing industry has made rapid development, automation network edition also ushered in the new opportunities, evolved into a new main force, a new window of the silk screen printing, occupying the leading status in the European market. Swiss GRUNIG crown corporation is the world famous screen manufacturers, has the exquisite silk screen printing and dyeing technology, the company has a long history and is famous in the world, and its automatic precision screen processing system called countries are acting pet.
Ms. Eloa,briefly introduced the basic information of the company.
Ms. Eloa: I'm very glad to be interviewed. The company was founded in 1967, so far, is still a family-owned enterprises, dozens of years, our company has been committed to silk screen printing equipment research and development, production, promotion and sales, and they are widely used products such as automatic net, coating, automatic cleaning, enhancement, and so on. Every year, we produce more than 200 machines and sell them to more than 40 countries and regions in the world. Excellent quality, first-class after-sales service and continuous innovation and technology have won our company many long-term cooperation agents in the world.
Journalist: It is reported that this is your second visit to China since last year. What promotion activities will your company have in the near future? In the long run, what will your company focus on in terms of product promotion and product quality?
Ms. Eloa: Our company will participate in and support the large-scale summit that our agent Hong Kong wollonggang is expected to hold in shenzhen at the end of this year. After that, we will launch different kinds of activities, exhibitions and seminars according to different demands of the market every year.
In my opinion, product quality and product promotion are not the same as each other. They are interrelated and promote each other. On the one hand, product quality is the essence. Without good quality, we only carry out product promotion. We cannot establish our own brand and won't get customers' loyalty. Product promotion is the means, on the other hand, in an increasingly competitive market today, if there is no good solution as a means to promote products, even if there is more high quality products, I'm afraid the effect also can only be wasted effort, no one knows, unable to form a brand effect. In a word, in the future, our company will take improving the quality of products as the fundamental task, and take vigorous promotion as the means to do a good long-term brand management.
Journalist wonder what is the current market coverage rate of your company? China is a promising market. What is the opinion of management of the Guanli Company on the development of Chinese market? What are the advantages to win China's huge market share?
Ms. Eloa: so far, our company has produced more than 5,000 machines and 90% of our products are sold to more than 50 countries in the world. We look forward to developing more new products and sharing them with partners around the world.
About GRUNIG Guanli in China
China has a vast territory, a large population, a large market and rich purchasing power. It is one of the largest Internet printing markets in the world. China's screen printing market is developing rapidly and the prospect is quite optimistic. As a company preparing to enter the Chinese market, first of all, we will take into account the development status of China's online printing industry and learn from the successful experience of European market to the Chinese market. Secondly in terms of selected sales partners, we have a set of strict selection "optimal" rules, the agent, especially pay attention to the credibility of the agent, wollongong international Hong Kong co., LTD., with good reputation as one of our long-term cooperation of the agent. Finally, the promotion strategy will be different. In some European countries, we have adopted network promotion and achieved ideal results. In the later period, we will adopt effective strategies according to the actual situation of the Chinese market.