Email Marketing Industry Analysis - Global Market, Size, Share, Growth, Trends, and Forecast 2017 - 2025

The global email marketing industry has been segmented on the basis of component, type, enterprise and end-use industry. The component segment has further been divided into software/applications and services. Furthermore, software is sub-divided into white label software, third party and web-based application and the services segment into integration & installation and support & maintenance.


Albany, NY -- (SBWIRE) -- 06/12/2017 -- The increasing number of internet users and the rising of the retail/e-commerce industry across the globe is likely to boost the demand for email marketing over the next few years. This rapidly rising global email marketing industry is the focus of a new market report recently added to the massive online repository of Market Research Reports Search Engine (MRRSE) with a title of "Email Marketing Industry - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2017 – 2025". This report is a thorough enquiry of the current market state as well as the future outlook of the email marketing industry.

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The report predicts that the global email marketing industry will rise at a healthy CAGR of 19.60% between 2017 and 2025. Expanding at this pace, the market is expected to reach a valuation of US$22.16 billion by the end of 2025 from US$4.51 billion in 2016. Factors responsible for this growth are the increasing usage of internet, rising penetration of smart phones and the rising awareness among people regarding the email marketing. On the other hand, the lack of niche marketing options and the privacy-related issues about the usage of Internet and email could be the limiting factors for the growth of the market in the years to come. Moving further, the report includes major industrial developments in the email marketing industry. It offers market attractiveness analysis for all the segments and sub-segments of the market within the report and compares different segments attractiveness on the basis of market share index and CAGR.

Apart from the above elements, the report on global email marketing market is further segmented on the basis of type, component, enterprise, end-use industry and geographical region. On the basis of product-type, the market is divided into traditional and automated. Based on end-use industry, the market is segmented into IT & telecom, retail/e-commerce, print & publishing, travel & leisure, BFSI and others. Geographically, the key regions studied in the report are North America, Asia Pacific, Europe, South America and Middle East & Africa (MEA). These regions are analyzed in terms of revenue generation and market size, along with a forecast for each region and country for the period from 2017 to 2025.

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Some of the Key players operating the global email marketing industry are Alchemy Worx Ltd., Adestra Ltd, BlueHornet Inc., GetResponse, VerticalResponse Inc., Forfront Ltd., Constant Contact, Inc., dotmailer Ltd, BlueTie Inc., Microsoft Corporation, International Business Machines Corporation (IBM), Salesforce Inc., Epsilon and Salesforce Inc. Factors like company details (HQ, foundation year, employee strength), market presence of the company by segment, strategies adopted by the company for growth, revenue, market share, operating profits and SWOT analysis are duly covered as a part of company profiling in the report.

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