Seattle, WA -- (SBWIRE) -- 11/08/2019 -- Digital media is a fast and influential mode of communication in marketing and advertising for building brand sustainability. Email marketing is a legitimate, lucrative, and widely used business tool that allows organizations to send relevant newsletters in order to maintain and enhance customer base.
Increasing preference for email as a tool for communication is a major factor boosting growth of the global email marketing software market. For instance, according to The Adobe Campaign 2015, 35% people prefer communicating with colleagues via email and 70% people in the U.S. check their email while watching TV.
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Moreover, email marketing offers several benefits such as targeted and personalized content, better brand recognition, boost sales, and stronger customer relationships, which is also expected to contribute to growth of the global email marketing software market. For instance, according to McKinsey & Company, email remains a significantly more effective way to acquire customers than social media—nearly 40 times that of Facebook and Twitter combined. Moreover, according to a study by Marketing Week's sister brand Econsultancy in 2018, 73% of marketers rate email as the number one digital channel for ROI and email marketing generates around US$ 37.15 bn of retail sales annually in the UK, excluding offline sales influenced by email.
Increasing adoption of email marketing in the retail sector is expected to boost growth of the global email marketing software market. For instance, according to the Data and Marketing Association's (DMA's) 2018 consumer report, Amazon tops the list for consumer mentions at 14%, Marks & Spencer at 10%, and Next, Tesco and eBay at 7%.
However, integration of email marketing systems with other channels and better personalization of email campaigns are major challenges that may hamper growth of the market. Moreover, increasing adoption of alternate media for marketing such as social media and video sharing websites is also expected to hinder the market growth. For instance, Facebook reported advertising revenue at US$ 16.6 billion for the final quarter of 2018, up 30% year-over-year.
Key players in the market are focused on adopting various marketing strategies to enhance their market share .For instance, in July 2019, HubSpot announced that it offering free email creation, sending, and analytics as part of the free HubSpot CRM.
- Increasing preference for email for communication is propelling growth of the global email marketing software market
- Increasing adoption of email marketing in the retail sector is also augmenting growth of the market
- Key players operating in the global email marketing software market include, iContact, Constant Contact, MailChimp, HubSpot, Campaigner, GetResponse, AWeber, Pinpointe, Benchmark Email, VerticalResponse, Mad Mimi, and Campaign Monitor
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The market estimation process is conducted with the data obtained from secondary and primary research. This includes market top-down, bottom-up approach, and market breakdown. Different statically analyses are carried our such as future market size, computation of CAGR, and market distribution. Different macroeconomic factors are considered during these computations namely gross national product (GNP), unemployment rates, and consumer price index. Each data is validated through the process of data triangulation method for the final market estimation.
This marks the penultimate stage of the research process that includes a complete report for the Email Marketing Software market. The document includes an exhaustive market report with representation geographical trends with a comprehensive presentation. This market report can assist marketers to make strategic decisions.
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