Benepath, Inc

Email Marketing Succeeds Only with Voluntary, Ethical Subscriptions


Newtown Sq, PA -- (SBWIRE) -- 08/05/2014 -- Annoyed people who receive a marketing email when they did not subscribe to a person’s website or fill out an opt-in form hit the delete button very fast.

“There is a right way and a wrong way to do email marketing. Don’t do it the wrong way,” said Clelland Green, RHU and CEO of

“The wrong way just makes people angry. And angry people tell five others why your email got them riled.”

In online marketing, businesses should avoid some mistakes at all costs.

- Do not list a ton of people in every “bcc” line.

- Never send a marketing email to someone who did not opt-in to receive mail from you.

- Do not cluster messages from the same person to the same list of names together within an hour of one another.
- Never poach someone else's email list, and do not neglect to include an unsubscribe option for your own.

“If the idea is to build a following of people who want to receive your emails and actually sign up for them, get an autoresponder. Such software allows you to accept addresses in two ways: double opt-in or single opt-in," explained Green.

Single opt-in visitors get material immediately, and they do not need to do anything else to become active after entering their contact information. To double opt-in, a visitor enters an email address, then clicks to verify a link in the email a business sends. That email allows them to accept future emails. Autoresponders can benefit customers and agents, provided they are managed correctly and ethically.

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