Naperville, IL -- (SBWIRE) -- 09/05/2013 -- Reportstack, provider of premium market research reports announces the addition of Emerging Opportunities in Omans Cards and Payments Industry: Market Size, Trends and Drivers, Strategies, Products and Competitive Landscape market report to its offering
Steady economic growth, a rise in the volume of the banked population and improvements in payment infrastructure drove the growth of Omans card payments channel during the review period (2008-2012). In terms of the volume of cards in circulation, Omans card payments channel posted a review-period CAGR of 14.26%. This was mainly driven by growth in the credit and charge card categories. The total volume of cards in circulation increased from 1.9 million cards in 2008 to 3.3 million in 2012. Over the forecast period (2013-2017), the card payments channel is forecast to grow at a CAGR of 5.22%, from 3.6 million cards in 2013 to 4.4 million in 2017. Although cash continues to be an important part of the overall payments system, it is increasingly being displaced by the card payments channel. To capitalize on consumer preferences, banks and card issuers have adopted various marketing strategies to encourage customers to increase card payments. Common strategies include offers, product discounts, reward points and insurance coverage. Banks are also rewarding their customers through monthly raffle draws. One such innovative program is HSBCs Mandoos Savings scheme under which its cardholders are rewarded certain cash prizes for maintaining a minimum balance on their saving accounts.

Scope
This report provides a comprehensive analysis of Omans cards and payments industry
It provides current values for Omans cards and payments industry for 2012 and forecast figures for 2017
It details the different macroeconomic, infrastructural, consumer and business drivers affecting Omans cards and payments industry
It outlines the current regulatory framework in the industry
It details the marketing strategies used by various bankers and other institutions
It profiles the major banks in Omans cards and payments industry

Reasons to Buy
Make strategic business decisions using historic and forecast market data related to Omans cards and payments industry and each market within it
Understand the key market trends and growth opportunities within Omans cards and payments industry
Assess the competitive dynamics in Omans cards and payments industry
Gain insights into the marketing strategies used for selling various types of cards in Oman
Gain insights into key regulations governing Omans cards and payments industry

Key Highlights
In terms of the volume of cards in circulation, Omans card payments channel recorded a CAGR of 14.26% during the review period. In terms of transaction value, the channel increased from OMR2.4 billion (US$6.3 billion) in 2008 to OMR3.6 billion (US$9.4 billion) in 2012.
The volume of POS terminals grew at a review-period CAGR of 16.11%, from 5.1 million point-of-sale (POS) terminals in 2008 to 9.2 million in 2012. The increased acceptance of cards at merchant outlets and an overall shift towards card payments through POS terminals resulted in an increased transaction volume.
Omans rising volume of internet users is attracting a greater volume of broadband service providers; this has led to an increase competition and a reduction in prices. In 2012, 4G services were launched. E-payments are gaining momentum as broadband is made available at lower prices.
Although cash continues to be an important part of the overall payments system, it is increasingly being displaced by the card payments channel. To capitalize on consumer preferences, banks and card issuers have adopted various marketing strategies to encourage customers to increase card payments. Common strategies include offers, product discounts, reward points and insurance coverage.

Companies Mentioned

Bank Muscat
National Bank of Oman
BankDhofar
Oman Arab Bank
Visa
MasterCard
American Express
Diners Club

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