Albany, NY -- (SBWIRE) -- 08/08/2018 -- In order to acquire substantial share in the global mobile advertising market the key players are adopting the strategies including acquisition and mergers. For instance, in 2018, WPP plc is a British multinational advertising has announced their investment in their business in India with the GroupM. The GroupM is one of the leading media investment group and owner of mobile marketing agency – Madhouse. New entries in the mobile advertising market is growing with increasing access to devices, lowered cost of devices, and data plans. This acquisition is expected to provide client base to access innovative mobile solution.

TMR anticipates that the mobile advertising market was witnessed revenue of US$ 13.05 bn in 2014 and expected to expand with a CAGR of 31.3% over the forecast period from 2016 to 2024. Rising adoption of personal devices such as mobiles and laptops is key factor driving the growth of the mobile advertising market.

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Gaining importance of mobile advertising: Mobile advertising includes social, programmatic, search, and video ads. Mobile advertising is gaining importance mainly in the developing countries where millions of people joins the internet daily for first time mainly on smartphones. Booming social networks and media sites are benefited from mobile advertising market. The mobile-impressions are major drivers of the global mobile advertising market.

Additionally, rise in advertising platforms including social media, online shopping portals, and other online platforms from past few years. It is anticipated to provide to the numerous end-use industries on their demand. The factors including advanced network technologies, internet-based devices, and availability of multiple advertising platform are expected to boost demand from end-use industries over the forecast period.

Risks related to security and privacy to hamper growth: From past few years, with the emergence of internet, major concerns related to security and privacy are hampering growth of the market over the forecast period. Moreover, unreliable and spoof sources which can lead to some fraud activities.

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This is a key factor anticipated to restrain growth of the mobile advertising market over the forecast period. Nevertheless, adoption of promotion of age-group specific mobile advertising contents to target the specific age group and more personalization of content coupled with special mobile advertising content for low mobile connectivity areas mainly in developing countries is expected to offer lucrative opportunities in the global mobile advertising market.

Competitive edge of the players: Key players operating in the mobile advertising market are creating some mobile advertising content that can easily to be played and used in mobile devices to be used in low internet connectivity. It makes the easier to focus on the target based advertisements. The key players in the mobile advertising market are Amobee, Inc., Apple, Inc., Euclid Analytics, Chartboost, Facebook, Inc., Flurry, Google, Inc., Millenial Media, Mopub Inc., Inmobi, Microsoft Corporation, and Tune Inc.